3rd Annual 2024 Sports Tourism Summit

October 29, 2024
Mountain America Expo Center

Join Salt Lake's largest gathering of event organizers, venues and community partners from along the Wasatch Front who want to capitalize on one of the fastest growing kinds of tourism globally, sports tourism. Powered by Sports Salt Lake and hosted by Mountain America Expo Center.

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Keynote

Community Obsessed: How the Utah Jazz and Utah Hockey Club embrace their role as stewards for Utah.

Chris Armstrong

In June 2024 became the first President of Hockey Operations for the Utah Hockey Club.
Serves as an Alternate Governor.
Previously served as an Executive VP for Talent, Innovation, and Strategic Development at Wasserman. Helping establish the company's hockey and golf practice, and negotiating contracts for hockey executives within the NHL.
Awarded in 2021, Sports Business Journal’s ‘Forty under 40’, and in 2013, ‘5 to Watch’ Executives in the Canadian sports industry.
Began his professional career at the IMG in Toronto leading global sports and culture

Chris Barney

Serves as the President of Revenue and Commercial Strategy for SEG, overseeing all revenue-generating and marketing for the Utah Jazz, Salt Lake City Stars, Jazz Gaming NBA 2K team, and the new Utah Hockey Club facility.
Joined SEG in 2007 working in sales, ticketing, Chief Revenue Officer, and Chief Commercial Officer.
Under his direction, Utah Jazz launched partnerships with American Express, PACS, Awardco, and SeatGeek, and in 2024, Delta Airlines returned as the naming rights partner of the Delta Center.
Awarded in 2021, Utah Business '40 Under 40'

Jim Olson

Joined the Utah Jazz in 1994 serving as Vice President of Ticket Sales, Senior Vice President of Sales and Marketing, COO, and President of Vivint Arena.
Serves on the Utah Olympic Legacy Foundation Board and the Salt Lake City Police Foundation Board.
Serves on the University of Utah's Alumni Association Board of Directors and Crimson Club Board, Salt Lake Chamber Board of Governors, and the boards for the Downtown Alliance, Visit Salt Lake, and Camp Kostopulos.

Moderator: Lauren Green

Joined the Utah Jazz in 2024 as a sideline reporter.
Previously worked with the PAC-12 Network as a sideline reporter, covering NBA Summer League and NCAA basketball.
Before joining the Utah Jazz, served as a news and sports anchor for NBC affiliate KOB4 in Albuquerque, New Mexico, and as track and field analyst for the Mountain West Sports Network.

Indoor volleyball courts in a convention hall. Players are at each court with spectators

Panel Session:

The Future Of Sports Facilities

11:00 am

Join us for an engaging panel discussion that explores the current and upcoming sports facilities in Salt Lake County. Our esteemed panelists will share insights on the community impact of these facilities, their roles in promoting sports participation and wellness, their contributions to local economic development, and the future of sports in Salt Lake. This session will provide an in-depth understanding of how these facilities enhance our region and foster community spirit while paving the way for future growth and sustainability.

Full Program

8:00AM – Registration & Networking

9:00AM – 10:30AM Morning Session

10:30AM – 11:00AM Break & Networking

11:00AM – 11:45AM Session

11:45AM – 12:15PM Lunch

12:15PM – Afternoon Session and Awards

Featured Sponsors

Lunch and Vendor Village Sponsor

Panel Sponsors

If you are interested in learning more about sponsorship opportunities for this event, please email Caryn Bradshaw at cbradshaw@sportssaltlake.com

Panel of 2 men and one woman on stage with a moderator asking questions and a presentation on the screen above and behind them

2023 Sports Tourism Summit

The Second Annual Summit, held at the Maverik Center.

Salt Lake Bees Mascot standing behind two men sitting at a table talking

Over 200 attendees gathered for a unique networking event that included our local team mascots. It was a fantastic opportunity to connect and shoot hoops or hit the virtual links with Leo, Bumble and Grizzbee.