The Power of Partnership

Grow with Salt Lake's Thriving $6B Tourism Market.

Elevate your business by becoming a partner with Visit Salt Lake. Enjoy unparalleled marketing exposure, exclusive networking opportunities, and access to invaluable resources by tapping into Salt Lake's thriving convention and tourism industry. Visitors to the Salt Lake area spend over $6.1 billion annually. As a partner of Visit Salt Lake we can support you and your business will reap the benefits. Let your business thrive in the heart of Salt Lake’s dynamic tourism landscape by joining our partnerhip program today.

“Tourism is the front door to economic development.”

– Kaitlin Eskelson, President & CEO, Visit Salt Lake

By the Numbers

$6.1 BILLION

Total visitor spending
in Salt Lake County

$1700 TAX RELIEF

Taxpayer households pay $1700 less
in taxes due to tourism tax revenue

1.1 MILLION

Hotel Room Nights
Booked in 2025

56,300

Jobs in
Tourism Fields

$575 MILLION

Direct visitor generated tax revenue
in Salt Lake County

46% of $12.27B

Salt Lake County visitor spending
is 46% of the statewide total

Partnership Overview

Get Seen

Boost your visibility through VisitSaltLake.com, marketing opportunities, and visitor promotions that put you in front of travelers and locals.

Aerial view of the connection corridor at summit 2026 with lots of people and booths

Grow Your Business

Access the convention calendar, partner directory, referrals, and opportunities connected to Salt Lake’s $6.1B thriving visitor economy.

5 women standing together around a tall table, backs to you they are taking a group photo selfie

Make Powerful Connections

Build real relationships through high-energy networking events, trainings, and industry gatherings.

Man in suit standing and talking to people at a table covered in brochures and information

Stay in the Know

Gain insider tourism insights, education, and tools to keep your business competitive and informed.

Aerial view of crowd of people networking and talking in the lobby of the Capitol Theater

Be Part of Something Bigger

Join a collaborative tourism community shaping Salt Lake’s hospitality and tourism experience.

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Level Up

Start growing

Unlock measurable visibility, leads, and community access through Visit Salt Lake. Partnership is structured in levels so you can match investment to impact.

Start with foundational visibility and networking. Step up for added marketing placements and exposure to planners and visitors. Scale to premium promotion, direct lead pathways, and strategic introductions.

Every level includes core benefits like directory presence, industry updates, and member events. Higher levels unlock more reach, more data, and more sales support.

Our Partnership Team

Kim Stowe
- Managing Director of Partner Development
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Kim Stowe

Managing Director of Partner Development

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Favorite Hidden Gems:
Sunday's Best (super fun brunch restaurant in Sandy)
Davis Creek Trail (amazing hike with waterfalls)
The State Room for live music
Cristina Chavez
- Partnership Services Manager
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Cristina Chavez

Partnership Services Manager

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Favorite Hidden Gems:
Blue Lemon
Kiitos Brewing - Favorite beers are Coconut Stout, Coffee Cream Ale and best of all Pumpkin Latte
Natural History Museum - Best views at night and best hiking trails that are pet friendly
Brigetta Uta'i
- Community Engagement Manager
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Brigetta Uta'i

Community Engagement Manager

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Favorite Hidden Gems:
Breakfast at Ruth's Diner up the canyon
Dessert at Leatherby's
Outdoor concert at Sandy Amphitheatre

Three women standing close together and smiling

Connect

Contact Us

We are your dedicated partner in building meaningful community connections. Our passionate team is always ready to assist you in creating unforgettable experiences and fostering relationships that go beyond the ordinary.

Our extensive network and local expertise ensure that you have the right support to build lasting connections that contribute to the overall growth of your business.

If you have any inquiries regarding our Partnership plan or tiers, please don't hesitate to reach out and we would be happy to help.

Aerial view of Salt Lake at night looking south down main street from above the capitol building. The city is lit up with yellow lights.

Partners Only Portal

Harness the power of your benefits on the partners only portal.

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