About Visit Salt Lake

Visit Salt Lake is a private, nonprofit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area’s economy by attracting and providing support to conventions, leisure travelers and visitors. The organization has a strong commitment to sustainability and stewardship of the area’s natural environment.

Salt Lake is where mountains meet the metropolitan. The towering Wasatch Mountains embrace the Salt Lake Valley and provide a dramatic backdrop to the vibrant, active urban environment. For help planning your next Salt Lake visit, explore the rest of the site.

Over 650 businesses and individuals are members of Visit Salt Lake and support us in our mission to promote the area. Active, involved membership is a key to our success and a wide range of activities and services are provided to members in exchange for their support. Learn more about how you can join Visit Salt Lake.

Mission Statement

To improve the area economy by attracting and providing support to conventions, leisure travelers, and visitors to Salt Lake County. Marketing efforts feature the positive differences between Salt Lake and competing destinations. Convention and visitor services are provided to encourage longer stays and future returns.