Logos & Brand Guidelines

Salt Lake is pretty as a picture, and we have great pictures for you.

Photo & Video Library

An extensive library of downloadable images is available for editorial use and for promotion of Salt Lake as a group tour destination. Please read over our Usage Policy before downloading images. View image library.


About the Visit Salt Lake Logo

Salt Lake is a vibrant, modern city filled with limitless dining, lodging, nightlife, and entertainment options. Our logo and other marketing are intended to reflect that sense of vibrance and modernity. 

Visit Salt Lake Logo

Logo, Font, and Color Guidelines

Download the Guidelines
(2.6 MB PDF) 

Visit Salt Lake Logo Downloads


Logo or Guideline Questions?
Contact us!

Visit Salt Lake Photo/Video Usage Policy:

Photos and/or Videos may be used for the following purposes:

1. Editorial coverage by travel and trade media.

2. Travel and trade professionals promoting travel to and within Salt Lake including collateral such as travel destination brochures, websites for Salt Lake meetings and conventions, as well as blogs and travel websites

Photos and/or Videos may be NOT used for:

1. Any commercial purposes outside of tourism promotion.

2. Commercial advertising of non-tourism products including advertising supplements within newspaper and real estate materials.

3. Placement on souvenirs, commemorative books, DVD's or other consumer goods such as clothing for retail or resale.

4. As fundraisers for causes, charitable organizations or political organizations.

5. In any way that is deceptive, misleading, defamatory, discriminatory or reflects negatively on Visit Salt Lake, its members or on the Salt Lake community as a whole.

Photos and/or Videos may be used by:

1. Travel and trade media.

2. Meeting professionals who are working with Visit Salt Lake toward selecting or promoting Salt Lake as their next meeting or convention destination.

3. Travel professionals who are working with Visit Salt Lake and are promoting Salt Lake as a leisure destination in their campaigns and initiatives. Footage is royalty free, but you are required to provide a credit to Visit Salt Lake.