Become a Member

Membership with Visit Salt Lake is the best way to gain valuable marketing tools and access to Salt Lake's booming convention and tourism industry. Visitors to the Salt Lake area spend over $2 billion annually, and, as the Salt Lake area's official visitor marketing organization, we can help you reap the benefits.

In short, here's why becoming a member benefits your business:

  • Increase your share of visitor spending
  • Target previously untapped markets
  • Gain regional, national and international exposure
  • Develop business contacts you may otherwise not consider

Ready to become a member of Visit Salt Lake?

Why Visit Salt Lake?

Your membership matters!

Investing in Utah's tourism economy by supporting the efforts of Visit Salt Lake not only provides business opportunities to our members but also benefits our entire community. 

Visitors spent


in Utah.

Salt Lake County is


of Statewide Spending

Tourism by the Numbers (2020)

Visitor Impact

Visitors create tax revenue for our county and state.

Benefits of Membership

At your service. Salt Lake is known for friendly and helpful people, and we're ready to help you plan your visit. To get started, you can check out the various resources on this site to discover the opportunities, plan your trip, or book your stay.

Member Events


  • Social Media
  • Hospitality
  • Advocacy
  • Sustainability

Member Connection Networking Events

Quarterly Member Updates

Monthly Member Trainings

Industry Updates

  • Newsletters

  • Quarterly Booking Reports

  • VSL Annual Report and Marketing Plan

  • Legislative Updates


Ready to become a member of Visit Salt Lake?