Downtown Salt Lake City Skyline
Become a Member of Visit Salt Lake

Become a Member

Membership with Visit Salt Lake is the best way to gain valuable marketing tools and access to Salt Lake's booming convention and tourism industry. Visitors to the Salt Lake area spend over $2 billion annually, and, as the Salt Lake area's official visitor marketing organization, we can help you reap the benefits.

In short, here's why becoming a member benefits your business:

  • Increase your share of visitor spending
  • Target previously untapped markets
  • Gain regional, national and international exposure
  • Develop business contacts you may otherwise not consider
Salt Lake's Downtown Skyline

Why Visit Salt Lake?

Your membership matters!

Investing in Utah's tourism economy by supporting the efforts of Visit Salt Lake not only provides business opportunities to our members but also benefits our entire community. 

Summer Evening Salt Lake City Skyline

Visit Salt Lake Mission Statement

To improve the area economy by attracting and providing support to conventions, leisure travelers and visitors to Salt Lake County.

The Visit Salt Lake staff are industry experts

Ouur goal is to show you the power of partnership and how we can help your business benefit from our visitor economy!

To meet with a member of our team for more information, email

Statewide Spending



Salt Lake County visitor spending made up 35.2% of total statewide spending.

Benefits of Membership

Visit Salt Lake Website Screenshot

Listing and exposure on

With over 3.2 million website visitors annually.

Customizable web page listing on with unlimited copy and photos.

Conference room at the Mountain America Expo Center set for large banquet

Inclusion in comprehensive meetings, conventions, and events

(for applicable businesses)

Salt Palace Convention Center

Convention Services Department Access

Site Inspections

Referrals and sales leads

Opportunities to present your service/product

Login to Visit Salt Lake's Members Only Extranet

Member-Only Post Board on website

B2B marketing to over 600 members

Discount Passport Program

Get Salt Lake deals and discounts delivered instantly to your phone.


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Convention Calendar Access

Convention profiles, itineraries, and contact information

Visitor Center

At your service. Salt Lake is known for friendly and helpful people, and we're ready to help you plan your visit. To get started, you can check out the various resources on this site to discover the opportunities, plan your trip, or book your stay.

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vsl sponsored content screenshot

Additional paid advertising opportunities

Eat Drink SLC at Tracy Aviary

Member Events


  • Social Media
  • Hospitality
  • Advocacy
  • Sustainability

Member Connection Networking Events

Quarterly Member Updates

Monthly Member Trainings

You won't want to miss the summer concerts at The Gallivan Center

Industry Updates

  • Newsletters

  • Quarterly Booking Reports

  • VSL Annual Report and Marketing Plan

  • Legislative Updates

Salt Lake Official Visitors Guide

100,000 copies printed annually

Available Digitally