The Power of Membership

Unlock the full potential of your business with Visit Salt Lake's exclusive membership program. Gain unparalleled access to resources and information while you increase visibility in partnership with Visit Salt Lake's marketing and promotion. By becoming a member, not only do you elevate your business, but you also actively connect with industry professionals through community events and initiatives, collaborating to improve the local economy. Choose your tier and experience a wealth of resources tailored to fuel your success.





Our entry-level membership to start your journey of community with Visit Salt Lake. Includes:

  • Member Connections - after hours networking
  • Annual Meetings
  • SALT Awards
  • Basic Web Listing
  • Visitors Center brochure display and referrals (including online inquires)
  • Member Directory
  • Members-only events
  • Nominate employees for SALT Awards
  • Frontline Staff training
  • Members Only Newsletters
  • Discount registration for annual SALT Summit

*Discounted registration for networking events:



Our standard membership with Visit Salt Lake. Includes everything at the SALT level, plus:

  • Speak Salt Lake Education Series
  • Enhanced Web Listing
  • Referrals for Service and Sales
  • Travel Trade Trainings
  • Convention Calendar with Meeting Planner Info
  • Inclusion in Sales Leads
  • Site Visits
  • Services Showcase
  • Opportunity for participation on open VSL task force or committees
  • Opportunity for virtual membership orientation
  • Subscription to reporting, data, and insights on visitor economy, events, and more
  • One complimentary registration to SALT Summit
SALT+ Premiere


Elevate your commitment from member to partner to enjoy all SALT+ benefits and:

  • Free access to networking events
  • Table Sponsor at Annual Meeting
  • Row of 8 at SALT Awards
  • Impact Salt Lake
  • Opportunity to host member event
  • Invitation to Top-tier events
  • In-person training with Partnership Services Team
  • Invitation to be spotlighted on Member Social Media and Newsletters
  • 4 complimentary registrations to Speak Salt Lake education series
  • 4 complimentary registrations to SALT Summit
  • Ongoing education

Member Benefit Details


Joining Visit Salt Lake provides connection in the community with networking events, annual meetings and committees where businesses can connect with others in the local tourism and hospitality industry. 


These vary by tier and include, but are not limited to:

After Hours Networking: members only events where you can connect and build relationships with other business professionals at unique venues throughout Salt Lake County.

Quarterly Meetings: each quarter join other members to celebrate the success of the visitor economy, reach new goals, and recognize individuals and companies who embody Salt Lake's values.

Membership Trainings: depending on membership tier, you will receive a video tour or in-person training on the Members Only Portal along with a road map on the best ways to utilize the benefits of your membership.

Services Showcase: A chance to pitch your business to our Convention Services Team and Sports Salt Lake Team.

Site Visits: An opportunity to invite members from the Convention Services, Sports Salt Lake and Development departments to tour your property.

Concierge Events: Designed to educate front line hotel staff about our pass products (Connect Pass, Brew Pass, Ski Super Pass), in a fun after hours event highlighting the partners on each pass. This includes our “Ski It To Believe it” ski event.

Top Tier Events: Access to exclusive events held for our SALT+Premiere members.

Impact Salt Lake: A portion of your membership fee will be a donation to the Impact Fund and microsite

Travel Trade Training: Regular updates for partners on travel trade including market and leisure trends, how to work with travel trade and more.



Becoming a member of Visit Salt Lake unlocks exclusive benefits for your business. Gain access to industry insights, convention calendar details, and our member directory. Increase visibility on the website,, at the Visitors Center, and more. 


Access benefits vary by tier and include, but are not limited to:

Directory Access: Gain exclusive access to our convention services team, sales leads and other members unlocking business growth and enabling you to harness the power of strategic connections.

Convention Calendar: Exclusive access to the convention calendar, including meeting planner contact information and detailed event schedules

Industry Insights: Members will receive updates on industry trends, market research and in-person workshops that will help your business stay informed and competitive.

Web Listing: Exposure on with over 3 million website visitors annually.

Marketing: We help members discover new audiences and increase visibility via our web listing, promotional materials  social media, and inclusion in the digital coupon platform.

Visitor Center: Receive tracked referrals from the Visitor Center Experts. Opportunity to display brochures inside the Visitor Information Center. 


Educate and Celebrate

Unlock a world of education opportunities with Visit Salt Lake. From frontline staff knowledge about Salt Lake to social media insights for the travel industry or ways to master AI, join us to increase the expertise of your staff at every level. 


Benefits vary by tier and include, but are not limited to:

Frontline Staff Training: Gamified training program designed to educate and unify the frontline staff on all things Salt Lake.   

SALT Summit + Gala: A day-long educational summit, culminating with our SALT Awards that celebrates and awards exemplary employees and businesses within the hospitality industry.  

Education Series: Hear from key thought-leaders in the community to elevate and educate your knowledge. From social media to AI, these educational opportunities will 

Social Media Seminar: Hear from experts in the social media field on how your business can harness the marketing power of social media. 

AI 101: A seminar designed to teach you the basics of AI and how to implement those skills in your business. 

Ski Biz Expo: Now in its 19th year, the Cottonwood Resorts and Ski related partners exhibit and provide information to members on what to expect for the upcoming ski season. This event is a favorite among members, with the highest attendance rate.