Become a Partner

Unlock new visibility, connections, and growth with Visit Salt Lake partnership. From marketing opportunities and convention calendars to networking and industry insights, every tier is built to drive results for your business. Whether you want to expand your reach, strengthen partnerships, or maximize sales opportunities, you’ll find a level designed to match your goals. Choose the partnership tier that fits your business and start seeing the impact.

"If we were told we could only be part of one organization, Visit Salt Lake would be the one hands down."
Rick Seven, Brand Manager
Squatters

PARTNERSHIP TIERS

SALT

$199/yr

Our entry-level tier to start your journey with Visit Salt Lake. Includes:

Events

Partner Pricing to Monthly after-hours networking events*
Partner Pricing to Quarterly Luncheons*
Partner Pricing to Signature Events*
Partner Pricing to SALT Summit+ Awards*
Partner Pricing to Sports Symposium and Social*

Sales & Marketing

Basic web listing on visitsaltlake.com (3 M+ users)

Outreach & Education

Partners-only educational webinars and trainings
Subscription to Visit Salt Lake Industry Newsletters

*Discounted registration

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SALT+

$799/yr

Our most popular partnership tier. Includes:

Events

Partner Pricing to Monthly after-hours networking events*
Partner Pricing to Quarterly Luncheons*
Partner Pricing to Signature Events*
Partner Pricing to SALT Summit+ Awards*
Sports Tourism Symposium and Social*
Opportunity to host partner networking event

Sales & Marketing

Enhanced web listing on visitsaltlake.com (3M+ visitors per year)
Exclusive access to Convention Calendar (including SPCC, MAEC, select hotels)
Access to private partner directory
Opportunity to participate on open Visit Salt Lake committees
Opportunity for inclusion on different Salt Lake Attractions Passes
Opportunity to be included in Visit Salt Lake marketing channels and partner-only social channels
Sports Salt Lake and Meeting & Conventions sales leads
Preferred location status for influencer, media and FAM trips, including Travel Trade
Visitor Center Referrals
Discounts on exhibitor table opportunities (Sports Symposium, After-hours networking, and SALT Summit)

Outreach & Education

Partners-only educational webinars and trainings
Subscription to Visit Salt Lake Industry Newsletters

*Discounted registration

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SALT+ Premiere

$5000/yr

Designed for partners who want maximum impact, premium benefits, and exclusive access. Limited availability. Includes:

Events

Free access to Monthly after-hours networking events*
Free access to Quarterly Luncheons* - with reserved seating
Free access to Signature Events*
SALT Summit+ Awards (8 tickets)*
Sports Tourism Symposium and Social (2 tickets)*
Winter Roundup VIP (4 tickets)*
Express check-in to events
Opportunity to host partner networking event
Two complimentary exhibitor tables at events of your choice per year
Invitation to exclusive top-tier events

Sales & Marketing

Enhanced web listing on visitsaltlake.com (3M+ visitors per year) with premiere partner badge
Exclusive access to Convention Calendar (including SPCC, MAEC, select hotels)
Access to private partner directory
Opportunity for inclusion on different Salt Lake Attractions Passes
Opportunity to be included in Visit Salt Lake marketing channels and partner-only social channels
Sports Salt Lake and Meeting & Conventions sales leads
Monthly logo recognition in Visit Salt Lake Industry Newsletter
Preferred location status for influencer, media and FAM trips, including Travel Trade
Visitor Center Referrals

Outreach & Education

Dedicated Partner Services team member
Opportunity to participate on open Visit Salt Lake committees
Partners-only educational webinars and trainings
Subscription to Visit Salt Lake Industry Newsletters
Recognition at Outlook Luncheon pre, post, and during event across all channels
Opportunities for Ski Passes, Theater, Concert, Sporting Event Tickets, other community events (all as available) and 20% Discount at VSL Salt & Honey

*Complimentary Registration

Contact us for availability

*Hotel pricing and benefits are based on separate hotel partnership. Please contact us directly for details.

"(VSL) team members are passionate about helping businesses of all sizes find value and build connections"
Rachel Eames, Marketing and PR Manager
Utah's Hogle Zoo

"(with) the incredible community that Visit Salt Lake supports, there is no better organization supporting the tourism industry in Utah."
Brent Uberty
BW Productions

Partner Benefit Details

	Invitations to Visit Salt Lake Events As a Visit Salt Lake partner, you're invited to exclusive events designed to connect you with the people and moments that matter most to our industry. After Hours Networking — Mix, mingle, and build meaningful relationships with fellow business professionals at unique venues across Salt Lake County. Quarterly Luncheon — Four times a year, gather with fellow partners to celebrate the wins of Salt Lake's visitor economy, set our sights on what's next, and honor the individuals and companies living out Salt Lake's values. Signature Events — From the beloved Brew Ha Ha to the annual Winter Roundup, Visit Salt Lake brings the community together through events that showcase the best of what Salt Lake has to offer. SALT Summit + Awards — Our marquee annual gathering recognizing excellence across the Salt Lake tourism and hospitality industry.
	Site Visits Get a firsthand look at Salt Lake's hotels, venues, and attractions through curated site visit opportunities — perfect for building product knowledge and strengthening industry relationships.
	Education Stay sharp and make the most of your partnership with learning opportunities built for every stage. Partnership Trainings — Held monthly at our office, these sessions walk you through how to maximize every benefit your partnership has to offer. Travel Trade Trainings — Deepen your understanding of the travel trade landscape and how to position your business within it. Social Media Trainings — Learn strategies and tools to grow your digital presence and reach visitors where they are.
	Convention Calendar & Partner Directory Access our confidential convention calendar to get ahead of groups coming to Salt Lake and connect directly with fellow partners through our partner directory.
	Subscriptions to Newsletter & Blogs Stay in the know with regular updates from Visit Salt Lake, including industry news, destination insights, upcoming events, and tips for making the most of your partnership.
	Web Listing Receive a dedicated page on visitsaltlake.com complete with photos, amenity details, links to your website and social media profiles, and space to share events and special offers.
	Marketing & Sponsorship Opportunities Amplify your brand by partnering with Visit Salt Lake to reach leisure travelers, meeting planners, and convention attendees from around the world.
	Visitor Center Exposure Put your business in front of visitors the moment they arrive. Display your brochures at the Visit Salt Lake Visitor Center, where travelers and meeting attendees go to discover everything Salt Lake has to offer.