2023 Annual Plan
Contains the full text of Visit Salt Lake's Annual Plan for 2022.
From the introduction: "The purpose of the annual plan is to align on goals, develop defined strategies, and implement a solid plan to reach those goals, ensuring an ongoing measurement plan to optimize based on consumer behavior. Initiatives in this plan correlate directly to budget line items in the Visit Salt Lake annual budget." Requires member login to view.
2022 Annual Report
2022 brought us quite a year, with opportunities for growth, innovative projects, and remarkable accomplishments. We worked diligently to put strategic plans in place to ensure the resiliency of our visitor economy.
In 2022 the sales team reach an all-time-high booking year with more than 888,000 room nights. we received top marks on post-convention surveys, procured millions in positive earned media coverage, launched a new website, and hosted multiple member events, trainings, and webinars. we announced the return of Outdoor Retailer for a five-year, three-shows-a-year contract and came together as a team with our community to plan for a record-breaking NBA 2023 All-Star Weekend with more than 100,000 visitors.
