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Category - Press Releases

Visit Salt Lake Partners with Zartico to Enhance Its Data-Driven Efforts


Salt Lake City (March 2021) — Visit Salt Lake (VSL) recently announced its partnership with Utah-based Zartico, creators of the world’s only Destination Operating System, to better target and market the greater Salt Lake area to visitors and potential visitors through science and data-driven information to grow its visitor economy. Zartico’s

Fill ‘Er Up with Visit Salt Lake’s “Fuel the Fun” Travel Promotion


Salt Lake City (March 2021) — Following its successful “Salt Lake Bound = FREEdom Found” promotion, Visit Salt Lake (VSL) launched “Fuel the Fun,” an incentive-based travel campaign promoting overnight visitation to Salt Lake County’s South Valley area. By booking just two or more nights at participating South Valley lodging properties, travelers

Visit Salt Lake Launches ‘Sports Salt Lake’


SALT LAKE CITY (March 2021) – Due to the substantial growth of sports tourism in recent years, Visit Salt Lake (VSL) recently launched its newly-formed sports sales and marketing division, Sports Salt Lake, the focus of which is the continued growth of this multi-billion segment of the nation’s tourism industry and an ever-growing portion of Salt

Visit Salt Lake Announces Recent Convention Booking Results


SALT LAKE CITY (March 2021) - Visit Salt Lake is pleased to announce 27 meetings, athletic events and conventions have been booked in the first two months of 2021. These events will collectively attract more than 64,000 attendees who will occupy nearly 103,000 hotel room nights and spend more than $62 million while in our community. The largest of

Visit Salt Lake Appoints Chappell to Director of Research & Analytics Role


Salt Lake City (March 2021)— Visit Salt Lake (VSL) recently announced the appointment of Allison Chappell as its Director of Research & Analytics, a newly-created position to enhance the organization’s sales and marketing efforts. In her new role, Chappell is responsible for the development, management and execution of all VSL databases, research

Meet In Utah Program Initiates Recovery of Salt Lake’s Meeting Industry


Salt Lake City (February 2, 2021) — The meeting industry makes up a substantial amount of Salt Lake’s visitor economy and has been one of the hardest hit sectors by COVID-19. However, through its “Meet In Utah” program—which offered financial incentives to meetings that contracted events by December 30, 2020, to be held in 2021—Visit Salt Lake

The Ski City Super Pass Offers Great Value for Locals


– Direct-to-Lift Pass Covers Four Cottonwood Canyon Resorts at Substantial Discounts — JANUARY 2021 (Salt Lake City) — Every winter, Salt Lake transforms itself into Ski City, Utah’s urban gateway to The Greatest Snow on Earth®. And locals can’t wait to get out and play in their amazing backyard playground. The Ski City Super Pass provides a