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Category - Press Releases



Salt Lake City (June 7, 2021) — Visit Salt Lake (VSL), in partnership with Salt Lake County Mayor Jenny Wilson, launched a new brand that will serve all of Salt Lake. This new brand, much more than just a logo change for VSL, will serve our entire destination. It is being launched to build a stronger recovery for the visitor economy and to

Job Fair to Jump Start Recovery of South Valley Hospitality Industry


Salt Lake City (May 2021) — Visit Salt Lake, the South Valley Chamber and the Salt Lake Area Restaurant Association are co-hosting a job fair on Wednesday, May 19, from 2-6 p.m., to support hard-hit area businesses in filling vital job vacancies important for the full recovery of the hospitality community from the effects of COVID-19. The fair is

Visit Salt Lake Restaurant Members Boast Beautiful Patios


Salt Lake City (April 20, 2021) — As winter turns to spring in Utah’s capital city , locals and visitors alike enjoy the warmer temperatures while dining on some of Salt Lake’s most beautiful patios. Fortunately, the city is home to a number of creative and authentic restaurants ready to welcome those looking for the finest in al fresco dining on

Salt Lake Brewery Pass Lets Beer Lovers Sample Area’s Top Breweries & Brewpubs


Salt Lake City (April 2021)— Showcasing Salt Lake’s award-winning brewmasters, craft beers and the diverse lineup of pubs in which they are served, the Visit Salt Lake Brewery Pass allows beer lovers and drinkers to conveniently savor and save on beer, food and merchandise at more than a dozen of Salt Lake’s most popular breweries and brewpubs.

Visit Salt Lake Partners with Zartico to Enhance Its Data-Driven Efforts


Salt Lake City (March 2021) — Visit Salt Lake (VSL) recently announced its partnership with Utah-based Zartico, creators of the world’s only Destination Operating System, to better target and market the greater Salt Lake area to visitors and potential visitors through science and data-driven information to grow its visitor economy. Zartico’s

Fill ‘Er Up with Visit Salt Lake’s “Fuel the Fun” Travel Promotion


Salt Lake City (March 2021) — Following its successful “Salt Lake Bound = FREEdom Found” promotion, Visit Salt Lake (VSL) launched “Fuel the Fun,” an incentive-based travel campaign promoting overnight visitation to Salt Lake County’s South Valley area. By booking just two or more nights at participating South Valley lodging properties, travelers

Visit Salt Lake Launches ‘Sports Salt Lake’


SALT LAKE CITY (March 2021) – Due to the substantial growth of sports tourism in recent years, Visit Salt Lake (VSL) recently launched its newly-formed sports sales and marketing division, Sports Salt Lake, the focus of which is the continued growth of this multi-billion segment of the nation’s tourism industry and an ever-growing portion of Salt

Visit Salt Lake Announces Recent Convention Booking Results


SALT LAKE CITY (March 2021) - Visit Salt Lake is pleased to announce 27 meetings, athletic events and conventions have been booked in the first two months of 2021. These events will collectively attract more than 64,000 attendees who will occupy nearly 103,000 hotel room nights and spend more than $62 million while in our community. The largest of