Sports Salt Lake Elevates Cassidy Thomas to Director of Operations

Cass Thomas headshot

We are thrilled to announce that Cassidy Thomas has been promoted to Director of Operations for Sports Salt Lake. Previously serving as our Sports Operations Manager, Cassidy has been instrumental in refining our internal processes and bringing a process-driven, “work smarter, not harder” approach to our day-to-day operations.

With a strong background in project management and finance, Cassidy has consistently developed systems that improve our team's efficiency, strengthen communication, and ensure no detail is overlooked as we continue to position Salt Lake as a premier sports destination.

“Cassidy brings a unique mix of organization, problem-solving, and creativity to everything she touches,” says Clay Partain, Chief Sports Officer of Sports Salt Lake. “Her dedication to refining our systems has kept our initiatives moving in the right direction, and we are excited to see her step into this expanded leadership role.”

Cassidy recently earned her Sports Tourism Strategist (STS) designation through the Sports Events & Tourism Association, further demonstrating her passion for strengthening industry relationships, creating smarter solutions, and supporting the continued growth of sports in America’s Mountain City™.

Originally from North Carolina, she now proudly calls downtown Salt Lake City home. When she isn't streamlining our operations, she enjoys sports, photography, exploring the city, and bringing her signature Southern charm to the Mountain West.

Please join us in congratulating Cassidy on her well-deserved new role!

Visit Salt Lake (VSL) is the private, nonprofit Destination Sales & Experience Organization (DSXO) dedicated to recruiting, retaining, and activating conventions, meetings, sporting events and leisure travel that fuels the region’s visitor economy. In partnership with Salt Lake County, hoteliers, members and public-sector stakeholders, VSL helps generate $6.15 billion in annual visitor spending, $575 million in direct tax revenue and $1,700 in household tax savings while supporting more than 56,000 jobs. By championing Salt Lake's authentic urban-meets-mountain identity, VSL creates transformative experiences that benefit the community and visitors alike. For more information, visit www.VisitSaltLake.com.
Sports Salt Lake is a division of Visit Salt Lake, a private, non-profit corporation responsible for the promotion of Salt Lake as a convention, sports, and travel destination. Sports Salt Lake’s mission is to improve the area economy by attracting and providing support to sports and athletic events to Salt Lake County. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. For more information on all that Salt Lake has to offer, go to www.VisitSaltLake.com.