FOR IMMEDIATE RELEASE

Downtown Salt Lake blooms with wildflower chalk and window art ahead of Wasatch Wildflower Festival

By Nicole Kleinman (@thechalkprincess)

By Nicole Kleinman (@thechalkprincess)

 

MEDIA ADVISORY

WHAT:

Local artists will transform downtown Salt Lake City sidewalks and storefront windows into colorful works of art inspired by the Wasatch Mountains and Utah's native wildflowers as part of the inaugural Downtown Blooms public art activation.

Beginning early Monday morning, artists will create large-scale chalk murals and vibrant window paintings featuring lupine, paintbrush, columbine and other iconic Wasatch wildflowers. The artwork is designed to bring the beauty of the mountains into the heart of downtown while building excitement for the upcoming Wasatch Wildflower Festival.

Throughout the week, visitors can explore the installations, snap photos, and scan QR codes to learn more about the festival, native wildflowers, and responsible recreation in the Cottonwood Canyons.

WHEN:
Monday, July 6
Artists begin work at approximately 7 a.m.
Artists will be creating murals throughout the morning and into the afternoon, if heat allows. Artists may return the following morning, Tuesday July 7, to finish pieces.

WHERE:
Main Street between 100 S and 200 S, Downtown Salt Lake City

VISUALS:

  • Artists creating large-scale chalk murals
  • Bright, colorful native wildflower artwork
  • Window painting demonstrations
  • Downtown transformed into a walkable wildflower gallery

WHY:
Downtown Blooms celebrates Utah's spectacular wildflower season while encouraging residents and visitors to experience the Wasatch Wildflower Festival and explore the Cottonwood Canyons responsibly. The activation highlights the unique connection between Salt Lake City and the mountains, where world-class alpine landscapes are just minutes from downtown.

INTERVIEWS AVAILABLE:

  • Participating chalk artists and window artists
  • Cottonwood Canyons Foundation representatives
  • Visit Salt Lake representatives

Media are encouraged to visit throughout the morning as artwork develops and artists are available to discuss their creative process.

For interview requests or additional information, contact:

Jenna Bree
Communications Manager
Visit Salt Lake

jbree@visitsaltlake.com / 203-692-5141

By Kat Bowen

By Kat Bowen Ralston (@thekatchalkexperience)

Visit Salt Lake (VSL) is the private, nonprofit Destination Sales & Experience Organization (DSXO) dedicated to recruiting, retaining, and activating conventions, meetings, sporting events and leisure travel that fuels the region’s visitor economy. In partnership with Salt Lake County, hoteliers, members and public-sector stakeholders, VSL helps generate $6.15 billion in annual visitor spending, $575 million in direct tax revenue and $1,700 in household tax savings while supporting more than 56,000 jobs. By championing Salt Lake's authentic urban-meets-mountain identity, VSL creates transformative experiences that benefit the community and visitors alike. For more information, visit www.VisitSaltLake.com.