Salt Lake is a remarkable place that locals love and that so often takes first-time visitors by surprise. In 2021, we decided to find a better way to communicate what it is that makes Salt Lake so unique. It's time to let people in on the secret of how Salt Lake is able to bring together things that are often not expected to be together: it's a place rooted in tradition, yet working towards progressive ideals, one that sparks innovative ideas and embraces differences.

So how do we communicate all of that? We've come up with a whole new look and brand that speaks to these ideas and shows how Salt Lake truly is a place dedicated to creativity, inclusion, and new perspectives. Check out our new video below.