Salt Lake City (July 7, 2021) —

Following the launch of the new “West of Conventional” brand, Visit Salt Lake (VSL) appointed Ryan Mack as its Director of Media & Communications to support VSL’s mission and promote Salt Lake as an intriguing travel destination for tourism and conventions.

In his new role, Mack manages public relations and communication efforts for VSL, targeting local, national and international media sources to build awareness of Salt Lake’s vibrant, diverse culture to key markets, publications and media while supporting meetings and conventions.

“We’re so pleased to have Ryan on board,” said Karen Boe, vice president of communications & public relations. “The new “West of Conventional” brand platform recognizes that Salt Lake is the intersection of many facets, where things that wouldn’t ordinarily go together blend effortlessly. Our modern and inclusive cultures, pastimes and landscapes come together here, and Ryan is perfectly poised to tell the world our story.”

“Salt Lake is a city in ascension, both physically and culturally,” said Mack. “I am thrilled to be surrounded by talented colleagues who believe in VSL’s mission and am excited to show off our beautiful city.”

In his previous role, Mack served as the Director of Marketing & Communications for the Downtown Alliance. Mack oversaw marketing and communication initiatives promoting downtown as a destination to local and regional audiences. Key initiatives included the Downtown Farmers Market, THE BLOCKS, Open Streets, Tip Your Server and more.

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area economy by attracting and providing support to conventions, sports events, leisure travelers and visitors with a strong commitment to sustainability and stewardship of the area’s natural environment. Through its sales and marketing programs, Visit Salt Lake’s impact on Salt Lake’s annual $5.4 billion visitor economy equates to nearly $1,800 in tax relief for each household within Salt Lake County. For more information on all that Salt Lake has to offer, go to