SALT LAKE CITY (February 2024) Lizzie Fillo recently joined Visit Salt Lake (VSL) as Associate Vice President of Marketing. She will oversee Visit Salt Lake’s core marketing functions, leading strategic initiatives to develop Visit Salt Lake’s brand identity and narrative.

“We’re excited to have Lizzie on our team as we strategically and sustainably increase visitation and associated economic impact to Salt Lake County.” said Chief Brand & Marketing Officer Tyler Gosnell. “Her career has been shaped by crafting marketing plans for Pepsi, Lays, Axe, Lyft and Dolby and she brings a unique skillset to our team.”

“Salt Lake is a melting pot of all the things I love, and I am eager to bring my experience to the table, creating campaigns to showcase all that Salt Lake has to offer,” said Fillo. “I am excited to work with an amazing team of professionals here and look forward to building alliances and partnerships and building our brand.”

At PepsiCo UK, Lizzie was a senior marketing lead, crafting full-funnel marketing campaigns for Walkers snack portfolio. She managed multiple stakeholders, agencies and internal teams and won awards, including being shortlisted for a Media Cannes Lion and winning most effective creative by Ad Week. Prior, she was the digital lead in the UK for PepsiCo's beverage portfolio, spearheading digital transformation focusing on social and partnerships such as the UEFA Champions League. Over the past year in the USA, she helped develop owned and earned social strategies for Lyft and Dolby.

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area economy by attracting and providing support to conventions, sports events, leisure travelers and visitors with a strong commitment to sustainability and stewardship of the area’s natural environment. Through its sales and marketing programs, Visit Salt Lake’s impact on Salt Lake’s annual $5.4 billion visitor economy equates to nearly $1,800 in tax relief for each household within Salt Lake County. For more information on all that Salt Lake has to offer, go to