PORTLAND, OREGON (May 7, 2024) – Clay Partain, STS, Executive Director of Sports Salt Lake was elected as Secretary/Treasurer for the Board of Directors by Sports ETA membership here during the annual Sports ETA Symposium. Sports ETA is the trade association for the sports events and tourism industry in America.

Partain has served Visit Salt Lake in a number of leadership roles for nearly a decade. Previously, he worked in the hotel and hospitality industry with Marriott. Partain, a graduate of the University of Iowa, also holds the Sports Tourism Strategist designation from Sports ETA.

“We thank Clay for his commitment and service to our sports events and tourism industry,” said John David, President & CEO of Sports ETA. “As a member of our Executive Committee, I look forward to working with Clay to provide leadership and guidance to our association.”

“As a proud member of Sports ETA, I look forward to serving the association in this new capacity. The sports tourism industry continues to evolve, and how we come together as a community within this association is critically important,’ said Partain.  “I am honored to serve alongside some of the brightest minds in sports tourism and am so excited to see what the future holds for Sports ETA.”

Sports Salt Lake is a division of Visit Salt Lake (VSL) and is managed by Clay Partain, the Executive Director of Sports Salt Lake. This division’s focus is attracting and managing youth and amateur sports events. Partain has also been newly named VSL’s Chief Sports Officer.




Sports Salt Lake is a division of Visit Salt Lake, a private, non-profit corporation responsible for the promotion of Salt Lake as a convention, sports, and travel destination. Sports Salt Lake’s mission is to improve the area economy by attracting and providing support to sports and athletic events to Salt Lake County. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. For more information on all that Salt Lake has to offer, go to www.VisitSaltLake.com.


About Sports ETA:

As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. Sports ETA is committed to the success of more than 800 member organizations and 2,400 sports event professionals. We promise to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members to protect the integrity of the sports events and tourism industry.  For more information, visit SportsETA.org.