Salt Lake's Downtown Skyline
camera_alt f11photo

Marketing Plan


2020 Comprehensive Marketing Plan Cover2020 Comprehensive Marketing Plan

Contains the full text of Visit Salt Lake's marketing plan for 2020. From the introduction: "Specific initiatives within each of the Visit Salt Lake’s eight programs (in the following pages) will be developed for the 2020 calendar year to meet program objectives and the long-term strategies of our ongoing 5-year Strategic Marketing Plan. The initiatives will be outlined in our detailed annual work plan that will be continuously tracked, measured and updated each month."