Member Resources

We want to help you benefit from your partnership with us. Please use these valuable online resources to increase the impact of your membership with Visit Salt Lake.


2021 Work & Performance Plan Cover2021 Work & Performance Plan

Contains the full text of Visit Salt Lake's work and performance plan for 2021.

From the introduction: "Specific initiatives within each of the Visit Salt Lake’s programs have been developed for 2021 to meet the objectives and long-term strategies of our 5-year Strategic Marketing Plan. The initiatives detailed herein will be continuously tracked, measured and updated each month." Requires member login to view.



2020 Executive Summary button2020 Executive Summary Marketing Plan & Budget (web link)

“2019 was a year of successes--between a banner snow year, the progress of initiatives like Blueprint Salt Lake, the growth of our largest convention clients, great new clients, and the success of the United Nations Civil Society Conference, we are seeing growth we would have never expected. The story of Salt Lake is attracting new visitors and clients, and the growth is palpable -you can see it in the Salt Palace, on the streets and in the restaurants and storefronts of Salt Lake." Requires member login to view.


2019 Annual Report Cover2019 Annual Report (PDF)

"Without attempting to sound like a broken record, the team at Visit Salt Lake tallied yet another record-breaking year in 2019, specifically in regard to hotel room nights booked: 819,660! That represents a 3.7% increase over the previous record set in 2018 and marks the fifth consecutive record year for hotel room nights booked. One specific highlight of 2019 was our collective successful hosting of the 68th United Nations Civil Society Conference, the first time that gathering had ever been hosted in the U.S. outside of New York City." Requires member login to view.



Occupancy Forecast May 2018Occupancy Forecast

View occupancy forecasting models created by using STR Analytics daily hotel data. Occupancy forecasts are estimated by number of convention attendees, day-of-week, seasonality, and location.   Requires a member login to view. 



Member Directory

Discover the wide variety of businesses that have joined with Visit Salt Lake to make this a great destination for conventions, visitors, and more.  View the member directory.

Social Media Seminars

Use these resources to find the latest handouts from Visit Salt Lake's educational seminars. Our seminars provide valuable information and resources to help our members better market their business to convention planners, group tours, and all kinds of visitors. 

Marketing Tips

Your membership with Visit Salt Lake is a valuable marketing tool that will help you connect with the convention, group tour, and visitor market in Salt Lake. We've got suggestions and tips to guide you in the right direction with marketing to help you get the biggest impact from your membership.

Destination News Archive

Did you miss the latest Visit Salt Lake Member News or are you just looking for something from a previous month? Don't worry, we've got them archived for you.


Looking for something from a previous year? Check out our archive.