Member Resources

We want to help you benefit from your partnership with us. Please use these valuable online resources to increase the impact of your membership with Visit Salt Lake.


2018-Marketing-Plan-Final2019 Comprehensive Marketing Plan (PDF)

Contains the full text of Visit Salt Lake's marketing plan for 2019. From the introduction: "Specific initiatives within each of the Visit Salt Lake’s seven programs (in the following pages) will be developed for the 2019 calendar year to meet program objectives and the long-term strategies of our ongoing 5-year Strategic Marketing Plan. The initiatives will be outlined in our detailed annual work plan that will be continuously tracked, measured and updated each month." Requires a member login to view. 



2018 Executive Summary Marketing Plan & Budget image2019 Executive Summary Marketing Plan & Budget (web link)

“To ensure the continued long-term success of Salt Lake’s meeting, convention and leisure travel industry, the Visit Salt Lake team is focusing on three primary strategic initiatives in 2019: the implementation of Blueprint Salt Lake, a comprehensive “re-imagination” and redesign of the Salt Palace Visitor Center (downtown Salt Lake’s “community living room”) and the establishment of the Salt Lake Sports Alliance." Requires member login to view.


2017 Annual Report Cover2017 Annual Report (PDF)

"Visit Salt Lake and the greater Salt Lake hospitality community set new records in 2017, not the least of which is a new benchmark for hotel room nights booked: 736,203! That’s a 7.5% increase over the previous record set just the year before and marks the third consecutive record year. This accomplishment is all the more meaningful as 2017 was our final year hosting Outdoor Retailer after a 22-year run, which easily could have led to a letdown in our sales efforts but instead energized and re-focused our efforts." Requires member login to view.



Occupancy Forecast May 2018Occupancy Forecast

View occupancy forecasting models created by using STR Analytics daily hotel data. Occupancy forecasts are estimated by number of convention attendees, day-of-week, seasonality, and location.   Requires a member login to view. 



Member Directory

Discover the wide variety of businesses that have joined with Visit Salt Lake to make this a great destination for conventions, visitors, and more.  View the member directory.

Social Media Seminars

Get the latest information and handouts from Visit Salt Lake's social media seminars. Make plans to attend each year and use these resources to refresh your memory as you make the most of your social media targeted toward convention planners, group tours, and all kinds of visitors.

Marketing Tips

Your membership with Visit Salt Lake is a valuable marketing tool that will help you connect with the convention, group tour, and visitor market in Salt Lake. We've got suggestions and tips to guide you in the right direction with marketing to help you get the biggest impact from your membership.

Destination News Archive

Did you miss the latest Visit Salt Lake Member News or are you just looking for something from a previous month? Don't worry, we've got them archived for you.


Looking for something from a previous year? Check out our archive.

Ski City Super Pass
Visit Salt Lake Connect Pass
5 Star Interpreting
5th Street Grill
A Gallery / Allen + Alan Fine Art
Access Salt Lake