Member Tools

Exclusive member content. We want to help you benefit from your partnership with us. Please use these valuable online resources to increase the impact of your membership with Visit Salt Lake.

 

2018-Marketing-Plan-Final2018 Comprehensive Marketing Plan (PDF)

Contains the full text of Visit Salt Lake's marketing plan for 2018. From the introduction: "Specificinitiatives within each of the Visit Salt Lake’s seven programs (in the following pages) will be developed for the 2018 calendaryear to meet program objectives and the long-term strategies of our ongoing5-year Strategic Marketing Plan. The initiatives will be outlined in ourdetailed annual work plan that will be continuously tracked, measured andupdated each month." Requires a member login to view. 

 

 

2018 Executive Summary Marketing Plan & Budget image2018 Executive Summary Marketing Plan & Budget 
(web link)

“As we look forward to 2018 and the opportunities it presents, we’d be remiss not to address the loss of Outdoor Retailer and all that those annual trade shows meant to our community. The OR Winter and Summer Markets will most definitely leave a hole, particularly in January, but it’s important to keep in mind that we host over 50 city-wide events each year, and we will continue to do so long into the future." Requires member login to view.

 
 

2017 Annual Report Cover2017 Annual Report (PDF)

"Visit Salt Lake and the greater Salt Lake hospitality community set new records in 2017, not the least of which is a new benchmark for hotel room nights booked: 736,203! That’s a 7.5% increase over the previous record set just the year before and marks the third consecutive record year. This accomplishment is all the more meaningful as 2017 was our final year hosting Outdoor Retailer after a 22-year run, which easily could have led to a letdown in our sales efforts but instead energized and re-focused our efforts." Requires member login to view.

 

China Ready and Tourism OpportunitiesSelling to the Chinese Market (PDFs)

The Chinese are a huge market segment. View the presentations from this year's seminar: China Ready and Tourism Opportunities to find out how you can tap into this market.

Presentation by Charlie Gu, China Luxury Advisors


You can also view the presentations from 2015 for more ideas:

Part 1 - Kaitlin Eskelson, Utah Office of Tourism

Part 2 - Charlie Gu, China Luxury Advisors

 

Member Directory

 

Discover the wide variety of businesses that have joined with Visit Salt Lake to make this a great destination for conventions, visitors, and more.  View the member directory.

Social Media Seminars

Get the latest information and handouts from Visit Salt Lake's annual social media seminar. Make plans to attend each year and use these resources to refresh your memory as you make the most of your social media targeted toward convention planners, group tours, and all kinds of visitors.

Marketing Tips

Your membership with Visit Salt Lake is a valuable marketing tool that will help you connect with the convention, group tour, and visitor market in Salt Lake. We've got suggestions and tips to guide you in the right direction with marketing to help you get the biggest impact from your membership.

Member News Archive

Did you miss the latest Visit Salt Lake Member News or are you just looking for something from a previous month? Don't worry, we've got them archived for you.

Archive

Looking for something from a previous year? Check out our archive.

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Placeholder Slide Salt Lake offers one-of-a-kind combination of metro and mountain—an urban...
Placeholder Slide Salt Lake offers one-of-a-kind combination of metro and mountain—an urban...
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