Member Resources

We want to help you benefit from your partnership with us. Please use these valuable online resources to increase the impact of your membership with Visit Salt Lake.


2020 Comprehensive Marketing Plan Cover2020 Comprehensive Marketing Plan

Contains the full text of Visit Salt Lake's marketing plan for 2020. From the introduction: "Specific initiatives within each of the Visit Salt Lake’s eight programs (in the following pages) will be developed for the 2020 calendar year to meet program objectives and the long-term strategies of our ongoing 5-year Strategic Marketing Plan. The initiatives will be outlined in our detailed annual work plan that will be continuously tracked, measured and updated each month." Requires member login to view.



2020 Executive Summary button2020 Executive Summary Marketing Plan & Budget (web link)

“2019 was a year of successes--between a banner snow year, the progress of initiatives like Blueprint Salt Lake, the growth of our largest convention clients, great new clients, and the success of the United Nations Civil Society Conference, we are seeing growth we would have never expected. The story of Salt Lake is attracting new visitors and clients, and the growth is palpable -you can see it in the Salt Palace, on the streets and in the restaurants and storefronts of Salt Lake." Requires member login to view.


2018 Annual Report Cover2018 Annual Report (PDF)

"Following Outdoor Retailer’s hasty decision to leave Utah’s capital city after 22 growth-fi lled years, many believed we would struggle for years to fi ll the void it left, particularly the first full year we did not host both the Winter and Summer OR Markets: 2018. Through creative planning, programs, hard work, persistence and tenacity, we are thrilled to announce that Visit Salt Lake not only met its lofty goal of 759,000 room nights booked, but exceeded it and tallied a total of 790,787 in 2018!" Requires member login to view.



Occupancy Forecast May 2018Occupancy Forecast

View occupancy forecasting models created by using STR Analytics daily hotel data. Occupancy forecasts are estimated by number of convention attendees, day-of-week, seasonality, and location.   Requires a member login to view. 



Member Directory

Discover the wide variety of businesses that have joined with Visit Salt Lake to make this a great destination for conventions, visitors, and more.  View the member directory.

Social Media Seminars

Use these resources to find the latest handouts from Visit Salt Lake's educational seminars. Our seminars provide valuable information and resources to help our members better market their business to convention planners, group tours, and all kinds of visitors. 

Marketing Tips

Your membership with Visit Salt Lake is a valuable marketing tool that will help you connect with the convention, group tour, and visitor market in Salt Lake. We've got suggestions and tips to guide you in the right direction with marketing to help you get the biggest impact from your membership.

Destination News Archive

Did you miss the latest Visit Salt Lake Member News or are you just looking for something from a previous month? Don't worry, we've got them archived for you.


Looking for something from a previous year? Check out our archive.