Autumn in the Wasatch, Adam Barker

Member Tools

Exclusive member content. We want to help you benefit from your partnership with us. Please use these valuable online resources to increase the impact of your membership with Visit Salt Lake.


COVER 2016 Marketing Plan 2016 Comprehensive Marketing Plan (online viewer)

Contains the full text of Visit Salt Lake's marketing plan for 2016. From the introduction: "Specific initiatives within each of the Visit Salt Lake’s seven programs (in the following pages) will be developed for the 2016 calendar year to meet program objectives and the long-term strategies of our ongoing 5-year Strategic Marketing Plan. The initiatives will be outlined in our detailed annual work plan that will be continuously tracked, measured and updated each month." Requires a member login to view.

ExecSummary2016Icon2016 Executive Summary Marketing Plan & Budget
(web link)

“In order to take full advantage of the future, we must recognize the impact of the past. To date, 2015 has been stellar and should culminate in one of our best years ever. To not only equal but surpass this success, Visit Salt Lake will focus its efforts on three core initiatives throughout 2016." Requires member login to view.


2015ARCoverThumb2015 Annual Report (online viewer)

"Without a doubt, 2015 was a blue ribbon year! From Visit Salt Lake’s perspective, last year was one for the books as the team met or surpassed the vast majority of its performance measures, particularly its most important: room nights booked. And we know all too well that VSL’s successes are a result of the community and members it represents; we could not accomplish the goals we establish as an organization without the strength and support of the entire Salt Lake community." Requires member login to view.


Selling to the Chinese MarketSelling to the Chinese Market (PDFs)

The Chinese are a huge market segment. View the presentations from this year's seminar: China Ready and Tourism Opportunities to find out how you can tap into this market.

Presentation by Charlie Gu, China Luxury Advisors

You can also view the presentations from 2015 for more ideas:

Part 1 - Kaitlin Eskelson, Utah Office of Tourism

Part 2 - Charlie Gu, China Luxury Advisors



Member Directory

Discover the wide variety of businesses that have joined with Visit Salt Lake to make this a great destination for conventions, visitors, and more.  View the member directory.

Social Media Seminars

Get the latest information and handouts from Visit Salt Lake's annual social media seminar. Make plans to attend each year and use these resources to refresh your memory as you make the most of your social media targeted toward convention planners, group tours, and all kinds of visitors.

Marketing Tips

Your membership with Visit Salt Lake is a valuable marketing tool that will help you connect with the convention, group tour, and visitor market in Salt Lake. We've got suggestions and tips to guide you in the right direction with marketing to help you get the biggest impact from your membership.

Member News Archive

Did you miss the latest Visit Salt Lake Member News or are you just looking for something from a previous month? Don't worry, we've got them archived for you.


Looking for something from a previous year? Check out our archive.