Gelande Quaffing at the Outdoor Retailer Show
During the Outdoor Retailer Show, a semi-annual show for Outdoor Industry companies, booths are large enough that some feel like mobile stores. Sales meetings take place, gear is displayed, the press catch up on the latests and greatest and many others just roam around gawking with glossy eyes at the new shiny gear. For the climber/skier/hiker/outdoor adventurer it's an indoor paradise much like the casino is for a poker player.
Each day as the show winds down many of the larger booths turn into mini clubs for "beer thirty" gatherings before Salt Lake is bombarded with the masses. Quite often, it's during "beer-thirty" when wild things happen.
Case in point. At this winter's Outdoor Retailer Show a few of the gear manufacturers like Cloudveil and Smith resurrected an old ski bum tradition that was born in the Village Cafe at Jackson Hole Ski Resort. It's called Gelande Quaffing. What exactly is Gelande Quaffing you ask? The video explains, check it out:
Yes, this happened in Salt Lake. Bring your wild ideas and your meetings too, we're open for biz.
--video created by TheSnaz.com