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Winter Sports Market To Call Salt Lake City Home

Published: 03/19/2018
SALT LAKE CITY (March 19, 2018)—Organizers of Winter Sports Market (WSM) and the Governor’s Office of Economic Development (GOED) today announced a new three-year partnership that will bring the longest continuously running trade show for specialty winter sports retailers in the United States to Salt Lake City, Utah beginning in January 2019.

The 2019 event will be held at the Salt Palace Convention Center in downtown Salt Lake City, Utah on January 23-25. 

WSM began in 1998 when Sports Specialists, Ltd. and Snow Sports Merchandising partnered to bring store owners and buyers together with preferred suppliers at the beginning of each season to review new products, discuss strategies and share best practices. 

“We welcome WSM members and manufactures to experience all Utah has to offer,” said Val Hale, executive director of GOED. “Utah’s unmatched access and beauty provides a premier venue for outdoor recreation conventions. We look forward to a long-term, mutually beneficial relationship.”  

The Utah Office of Outdoor Recreation (OOR) embodies the state’s ongoing commitment to outdoor recreation as both an economic driver and a way of life. OOR’s guiding vision is to ensure that all Utahns can live a healthy, active life through outdoor recreation. Utah’s outdoor recreation industry contributes more than $12.3 billion to the economy, employs more than 110,000 people and is the primary driver behind the tourism industry.

“Winter Spots Market vendors and retailers will greatly appreciate the convenience and affordability of Salt Lake City's world-class amenities,” said Tom Adams, director of the Utah Office of Outdoor Recreation. “There are so many activities within a short drive of the Salt Palace. The convention hall in downtown Salt Lake City is ten minutes from the airport, there are seven ski resorts within 30 minutes of the convention center plus world-class dining, arts, entertainment and professional sporting events within walking distance of the show. Bottom line, Utah is a mountain above the rest when it comes to merging business and recreation.”

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About the Utah Governor’s Office of Economic Development (GOED) 
business.utah.gov

The Governor’s Office of Economic Development (GOED) charter is based on Gov. Gary R. Herbert’s commitment to statewide economic development. The state’s economic vision is that Utah will lead the nation as the best performing economy and be recognized as a premier global business environment and tourist destination. GOED provides extensive resources and support for business creation, growth and recruitment statewide, as well as programs to increase tourism and film production for the benefit of Utah residents. All administered programs are based upon strategic industry clusters to develop a diverse, sustainable economy. GOED accomplishes its mission through unprecedented partnerships. For more information please contact: Aimee Edwards, (801) 538-8811 or edwards@utah.gov.
 

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