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Visit Salt Lake Launches Blueprint Salt Lake

Published: 08/21/2017
SALT LAKE CITY (August 21, 2017) – To ensure the long-term vitality and success of Salt Lake’s visitor economy, Visit Salt Lake is launching Blueprint Salt Lake, a collaborative action plan that explores how the destination and its quality of life narrative can evolve into a catalyst for innovation, investment and economic growth. 

Inspired by the vision of community leadership and innovation, the Blueprint will recommend core strategies to introduce a narrative for the greater Salt Lake region focused on key objectives and the assignment of ideal community partners with accountability for collaborative success. The Blueprint will include recommendations on community-based business models to ensure strategies can be activated and sustained throughout the plan, with economic sustainability an essential element of all action plan recommendations.

“We believe the future of a strong and robust visitor economy will be inspired by Salt Lake’s unique and authentic quality of urban life,” said Mary Crafts-Homer, board chair of Visit Salt Lake. “The Blueprint is a community-led action initiative built on locally-generated ideas as well as the ideas of our customers and investors, all focused on ensuring the relevancy and authenticity of our story.” 

The initial launch of Blueprint Salt Lake includes a survey to ascertain current perceptions of Salt Lake as a leisure and convention destination as well as a location for business investment. The survey will be sent to an extensive list of stakeholders (community leaders, state and local government officials, tourism industry and economic development professionals, hospitality members, etc.), as well as Visit Salt Lake’s customers, clients and investors. Results of the survey will act as the base of the Blueprint, a transparent living, breathing platform that Visit Salt Lake will develop into an activation roadmap providing specific and measurable objectives, designated accountability and the identification of required resources.

For more information and a complete outline of Blueprint Salt Lake, go here. To participate in the survey, go here.

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a vibrant, modern destination brimming with unexpected dining, lodging, nightlife and entertainment options, a destination well suited for convention and leisure travel alike. In partnership with Salt Lake County, Visit Salt Lake’s mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors while being a leader in environmental responsibility.
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