The Salt Lake Convention & Visitors Bureau recently announced its continued sponsorship agreement with U.S. Ski Team member and Utah native Steven Nyman, promoting the marketing organization’s Ski Salt Lake program.
The 25-year old Nyman will compete on the season-long FIS World Cup circuit, primarily in Europe, bearing the Ski Salt Lake logo on his “headgear” (helmet and hat). Ski Salt Lake is a cooperative sales and marketing program promoting Salt Lake County’s four world-class resorts: Alta and Snowbird in Little Cottonwood Canyon, and Brighton and Solitude in Big Cottonwood Canyon, all of which are within 30 minutes of downtown Salt Lake.
“Continuing our support and sponsorship of Steven on the World Cup simply makes sense,” commented Scott Beck, president and CEO of the Salt Lake CVB. “Since the 2002 Winter Olympics, Ski Salt Lake has been picking up momentum both nationally and internationally, and partnering with Steven is a great way to continue to build name recognition in Europe and to American followers of the Alpine World Cup. The fact that Steven’s a Utahn and a ‘Big Mountain’ type racer fits in perfectly with our four award-winning resorts.”
Within days of finalizing the agreement, Nyman placed second on the difficult Birds of Prey downhill course November 30 to notch his third World Cup podium and 13th top-10 World Cup finish.
Known for their exceptional desert-dry powder and easy access, Nyman’s home-town resorts claimed several “podium finishes” this season as well, as awarded by the readers of SKI and Skiing magazines: three of the top five spots for “Best Powder,” two of the top five for “Terrain/Challenge,” and all four in the top 15 for “Overall Resort.”
“I’m thrilled to again be competing on skiing’s biggest stage against the world’s best representing my home resorts,” added Nyman. “Though the season is spent mostly in Europe, I always look forward to getting back to the famed Ski Salt Lake resorts and the ‘Greatest Snow On Earth,’ where it all started for me.”
The Salt Lake Convention & Visitors Bureau is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. Ski Salt Lake is the winter marketing arm of the Salt Lake CVB. Its mission is to attract winter enthusiasts to Salt Lake by combining the attributes of the four Salt Lake County resorts and the Salt Lake Valley into attractive and affordable packages to promote, market and sell. For more information on the convenience of a Ski Salt Lake package, visit www.ski-saltlake.com.
- www.Ski-SaltLake.com -
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