“West of Conventional” Campaign Offers Pass Perks with Hotel Stays

Visit Salt Lake Giving Away Free Connect Passes and Brewery Passes

Salt Lake City (July 2021) —Salt Lake is so much more than what people think. It’s a place where diverse pastimes, cultures and landscapes come together in our modern mountain hub of the west. To spread the word about our intriguing destination, Visit Salt Lake (VSL) is offering travel perks of free attraction and brewery passes with its new “West of Conventional” incentive travel campaign.

When booking two or more nights in participating Salt Lake lodging properties, local regional and national travelers can select either two (2) free two-day Visit Salt Lake Connect Passes or two (2) free three-day Visit Salt Lake Brewery Passes.

The Visit Salt Lake Connect Pass puts 16 offerings at 14 of Salt Lake’s most popular urban and mountain attractions in the palm of your hand. Cutting-edge technology allows users to purchase, share and redeem their Connect Pass from the convenience of their smartphone. And, by bundling some of the area's top attractions, this all-in-one activity pass offers incredible value for a fun-filled itinerary for the whole family, saving from 50 to 80 percent on regular admission. The Visit Salt Lake Connect Pass: convenient, value-laden and simple to use.

The Salt Lake Brewery Pass introduces beer lovers and drinkers to the area’s award-winning craft ales, lagers, porters and ciders at more than a dozen of Salt Lake’s top breweries and brewpubs by offering a $5 credit toward the purchase food, beverage or merchandise at each of the participating breweries.

“We’re excited to offer these free passes as a window into our surprising and eclectic place we call home,” says Kaitlin Eskelson, President & CEO of Visit Salt Lake. “We left ordinary behind a couple of stops and a couple of centuries ago. Here, things that wouldn’t ordinarily go together blend effortlessly. Salt Lake is the intersection of many facets, and we’re passionate about sharing it.”