Salt Lake City (January 2010) -Visit Salt Lake, in partnership with its four Ski Salt Lake resorts-Alta, Brighton, Snowbird and Solitude-today launched its "Become a Fan Sweepstakes," with the Grand Prize winner receiving an all-expense paid trip for two* to enjoy "The Greatest Snow On Earth" by simply becoming a Facebook Fan of Visit Salt Lake's Facebook page and encouraging others to do the same.

Running January 15-February 12, 2010, participants receive one ‘entry' for becoming a Facebook Fan of Visit Salt Lake and one additional entry for each friend they refer that becomes a Facebook Fan of Visit Salt Lake. In addition to the Grand Prize trip for two, which includes roundtrip airfare to Salt Lake City, three nights lodging in downtown Salt Lake, 3-day Ski Salt Lake Super Passes and a Flip Video Camera to v-blog their experience, sweepstake participants may win a pair of Dynastar skis and bindings (1^st prize) or two 2-day Super Passes (2^nd prize), while 20 participants will win either a Ski Salt Lake belt buckle or limited-edition Ski Salt Lake t-shirt. For complete sweepstakes rules and regulations, visit www.visitsaltlake.com/FBsweeps .

The Salt Lake Convention & Visitors Bureau is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. The SLCVB's mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. For more information on all that Salt Lake has to offer, go to http://www.visitsaltlakecom/.

* Grand Prize: roundtrip airfare for two to Salt Lake City via Southwest Airlines, three nights lodging in downtown Salt Lake City, two 3-day Ski Salt Lake Super Passes and a Flip Video Camera.