Salt Lake City (March 2021)—Visit Salt Lake (VSL) recently announced the appointment of Allison Chappell as its Director of Research & Analytics, a newly-created position to enhance the organization’s sales and marketing efforts. In her new role, Chappell is responsible for the development, management and execution of all VSL databases, research and data analysis.

Chappell has been a valued VSL employee since 1998, serving in various roles prior to assuming this new position which will have her working directly with VSL vendors as well as coordinating surveys, conducting surveys and database research, preparing reports and providing data-driven recommendations to the organization’s leadership, Board of Directors and key stakeholders.

“Allison has been an integral part of Visit Salt Lake and our research efforts for years,” said Kaitlin Eskelson, president & CEO of VSL. “I’m thrilled to have her take on this expanded role and am confident the information she is able to generate and aggregate from various sources will greatly enhance the direction we take and programs we implement.”

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area economy by attracting and providing support to conventions, leisure travelers and visitors with a strong commitment to sustainability and stewardship of the area’s natural environment. Through its sales and marketing programs, Visit Salt Lake’s impact on Salt Lake’s annual $4.5 billion visitor economy equates to $1,166 in tax relief for each household within Salt Lake County. For more information on all that Salt Lake has to offer, go to