Salt Lake City (March 2021)—Visit Salt Lake (VSL) recently announced the appointment of Allison Chappell as its Director of Research & Analytics, a newly-created position to enhance the organization’s sales and marketing efforts. In her new role, Chappell is responsible for the development, management and execution of all VSL databases, research and data analysis.
Chappell has been a valued VSL employee since 1998, serving in various roles prior to assuming this new position which will have her working directly with VSL vendors as well as coordinating surveys, conducting surveys and database research, preparing reports and providing data-driven recommendations to the organization’s leadership, Board of Directors and key stakeholders.
“Allison has been an integral part of Visit Salt Lake and our research efforts for years,” said Kaitlin Eskelson, president & CEO of VSL. “I’m thrilled to have her take on this expanded role and am confident the information she is able to generate and aggregate from various sources will greatly enhance the direction we take and programs we implement.”
Visit Salt Lake (VSL) is the private, nonprofit Destination Sales & Experience Organization (DSXO) dedicated to recruiting, retaining, and activating conventions, meetings, sporting events and leisure travel that fuels the region’s visitor economy. In partnership with Salt Lake County, hoteliers, members and public-sector stakeholders, VSL helps generate $6.15 billion in annual visitor spending, $575 million in direct tax revenue and $1,700 in household tax savings while supporting more than 56,000 jobs. By championing Salt Lake's authentic urban-meets-mountain identity, VSL creates transformative experiences that benefit the community and visitors alike. For more information, visit www.VisitSaltLake.com.