SALT LAKE CITY (May 6, 2020) – The Utah Office of Tourism and Visit Salt Lake are partnering to create and produce “Mighty Main Street: Places and Faces of Utah,” a weekly radio program introducing and highlighting locally-owned small businesses that make up the fabric of Utah’s large and small communities. Airing weekly on KSL Radio 102.7 FM and 1160 AM from noon to 1:00 p.m. each Sunday beginning May 10, “Mighty Main Street” is being hosted by broadcast veteran Chris Redgrave. 

Each “Mighty Main Street” program will feature three to four business organizations and individuals within the visitor economy spanning various industries, backgrounds and communities from across Salt Lake and throughout the State of Utah. The program is especially important in Utah’s COVID-19 economic recovery as Utah’s tourism-dependent small businesses have suffered more than any other sector. Restaurants, hotels, retailers, guides and outfitters are the heart of Utah’s “Life Elevated” brand and the heart of Utah.

Each weekly program will also be available as a podcast on Apple Podcasts, Google Podcasts, Spotify and Stitcher.

The Utah Office of Tourism's (UOT) mission is to elevate life in Utah through responsible tourism stewardship. We do this through marketing, stewardship and development. Marketing: UOT curates messaging that inspires visitation, supports local businesses and builds the Utah economy. Stewardship: UOT manages visitation statewide and supports the responsible discovery of Utah. Development: UOT partners with local communities to enhance and develop their visitor economies to benefit residents and visitors. Learn more at visitutah.com and travel.utah.gov

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a vibrant, modern destination brimming with unexpected dining, lodging, nightlife and entertainment options. In partnership with Salt Lake County, Visit Salt Lake’s mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors while being a leader in environmental responsibility.