Tori Piersante, CMP, recently joined the Salt Lake Convention & Visitors Bureau as Director of Convention Sales focusing on the education market. 

Piersante brings more than 20 years of hospitality industry experience to the Salt Lake CVB, the last seven of which was spent with the Greater Lansing (Michigan) CVB, where she was the organization’s top producer. In addition to understanding the role and responsibilities of a CVB, Piersante brings conference center and hotel experience, having worked for Michigan State University’s Kellogg Hotel & Conference Center, the Lansing Center/Civic Arena, the Village at Smuggler’s Notch (Vermont), Sheraton Key Largo Resort (Florida), Crown Plaza Hotel (Miami), Westin Copley Hotel (Boston) and Pier 66 Hotel (Ft. Lauderdale).

“I'm very pleased that we've attracted such a talented and experienced sales professional to our team,” commented Mark White, Salt Lake CVB vice president of sales. “Tori's amazed with all Salt Lake has to offer, and is energized to sell it.”  

The Salt Lake Convention & Visitors Bureau is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination.  Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. Having recently undergone a $58 million expansion, the Salt Palace Convention Center now boasts 679,000 square feet of exhibit and meeting space, ideal for groups of all sizes and needs.  For more information on all that Salt Lake has to offer, visit