SALT LAKE CITY (May 2013) –The Visit Salt Lake Connect Pass allows locals and visitors to take full advantage of the city’s proximity to both urban and mountain adventures. The pass is a streamlined and cost-saving way to enjoy 13 of Salt Lake’s top attractions and is the next best thing to having a personal travel planner book your “fun tickets.” It's a super value and easy to use.

The Connect Pass is the perfect choice for out-of-town visitors and residents alike, who may have family or friends in town or simply want something exciting to do with their kids during the dog days of summer. Pass holders receive tremendous savings of up to 80 percent off regular admission prices to 13 of Salt Lake's most popular attractions. The Visit Salt Lake Connect Pass is sold online at www.VisitSaltLake.com, in the Visitor’s Center at the Salt Palace Convention Center and at participating hotels. For more information, call 801-534-4900 or go to www.visitsaltlake.com/visit/connectpass/.

Participating attractions include: The Leonardo, Discovery Gateway, Red Butte Garden, a scenic foot passenger tram ride at Snowbird Ski and Summer Resort, Thanksgiving Point Gardens and the Museum of Ancient Life, Natural History Museum of Utah, Utah Olympic Park, Utah’s Hogle Zoo, The Lion House Pantry Restaurant, Clark Planetarium, Tracy Aviary, This is the Place Heritage Park, and the Utah Museum of Fine Arts. Many of the venues are accessible by UTA TRAX light rail and The Big Bus Utah.

How It Works: Available as a 1-day, 2-day, 3-day or 365-day pass, the Visit Salt Lake Connect Pass is activated the first time it is used and remains active for the number of consecutive days purchased. Pass holders may visit as many attractions as they like while their pass is active, but each person must have a pass and they are limited to one (1) visit at each participating attraction. The 365-day pass is valid for an entire year, but must be activated within the calendar year it was purchased. Group rates are available for 20 or more passes.

Visit Salt Lake encourages travel from neighboring states and communities surrounding the Salt Lake metropolitan area by highlighting the vast array of entertaining area attractions Salt Lake and its Connect Pass partners have to offer. Visit Salt Lake is targeting drive markets and Salt Lake-based audiences for summer adventure travel in an attempt to capture the national trend of travelers wanting to vacation closer to home.

“You don’t have to leave the Wasatch Front to have a truly amazing vacation, and one that offers a great deal of value,” said Scott Beck, president and CEO of Visit Salt Lake. “Salt Lake offers the sophisticated amenities of a major metropolitan destination combined with the alpine ambiance of a mountain resort. Very few destinations offer so much to do so close to the natural environment.”

Visit Salt Lake Connect Pass Pricing

Days                Adult                Senior (65+)     Child (3-12 yrs.)                                               

1                      $28.00             $23.00             $22.00

2                      $40.00             $33.00             $32.00

3                      $54.00             $44.00             $43.00

365                  $75.00             $64.00             $63.00

Participating Connect Pass Attractions

The Leonardo

Discovery GatewayDiscovery Gateway

Red Butte Garden

Snowbird Ski and Summer Resort (scenic foot passenger tram ride only)

Thanksgiving Point Gardens and the Museum of Ancient Life (pass includes one admission to each)

Utah Museum of Fine Arts

Utah Olympic Park (pass includes one Freestyle Zipline ride* or one Alpine Slide** or one Guided Park Tour, valid year round)

                  *Must weigh 50 lbs  ** Must be 8-years-old to ride alone, 3-years-old to ride as passenger

                  Available summer season only: Weekends May 18-June 2 and daily June 8 - September 2

Utah’s Hogle Zoo

The Lion House Pantry Restaurant (pass includes Lunch or Dinner, a $9.99 value)

Clark Planetarium (pass includes one Dome Theatre and one IMAX documentary admission)

Tracy Aviary

This is the Place Heritage Park

Natural History Museum of Utah

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. VSL’s mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors while being a leader in environmental responsibility. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. For more information on all that Salt Lake has to offer, go to www.VisitSaltLake.com.

Karen Boe, Local Media Relations 

801-230-5404 / Karen@BoeMarketing.com

Shawn Stinson, Dir. of Communications