Snowbird, Utah - Snowbird Ski & Summer Resort has launched a new Share the Mountain campaign for the 2009/10 season aimed at raising guest and employee safety awareness. Share the Mountain includes an educational video, on-mountain and lift signage, stickers, pins, web site graphics, electronic signage and other tools emphasizing the need for skiers and riders to practice safe and considerate behavior while recreating at Snowbird.

"Our guests range from experts who have skied our mountain for years to the first time rider taking lessons on Chickadee," said Snowbird President Bob Bonar. "Snowbird's hope is that Share the Mountain will increase safe skiing and riding for everyone and ensure that all of our guests have an exceptional experience."

Snowbird's Share the Mountain campaign includes an 8-minute video outlining ways guests can ensure their safety and the safety of others while traveling to Snowbird, visiting the village and using the mountain. Narrated by Winter Operations Director Peter Schory, the video also covers the importance of rope lines, boundary signs, terrain closures, canyon safety zones, interlodge, on-mountain safety and skier courtesy, with a strong objective of education. Snowbird's Share the Mountain video will be shown on the in-house Snowbird TV channel, snowbird.com and through various online outlets such as YouTube (www.youtube.com/snowbirdskiresort). 

Snowbird has received 253 inches of snowfall this season with a mid-mountain base depth of 77 inches. Lodging packages, including Ski Free, Stay Free for $149 per person/double occupancy with a lift ticket and potential fourth night free, can be found at http://www.snowbird.com/.

For more information or to see photos of the current conditions, visit http://www.snowbird.com/. Live shots of storm accumulations can be seen using Snowbird's SnowCam at www.snowbird.com/snowcam.

For media information or digital images, contact Jared Ishkanian at (801) 933-2047 or jishkanian@snowbird.com. You can also follow Snowbird on Facebook by searching "Snowbird Ski and Summer Resort" or on Twitter under "SnowbirdSki".