June 17, 2020, Salt Lake City — With the state of Utah and its capital city gradually opening to locals and visitors alike and strictly adhering to Salt Lake County Health Department and CDC guidelines, at least three sporting events are slated to take place in Salt Lake this July, generating nearly $4 million directly impacting Salt Lake’s visitor economy.

“As predicted, sports tourism is the first market to rebound for group meetings and events,” commented Kaitlin Eskelson, president & CEO of Visit Salt Lake. “We’re quite fortunate to have had the vision and foresight of County and City leaders over the past few decades, those who invested in the vast array of year-round, world-class facilities throughout Salt Lake which now allows our community the ability to host these fantastic events and appreciate the benefits they bring.”

The three events include the All Poly Sports Camp 2020 and Jam It On Basketball’s Big Mountain Jam and Rocky Mountain Showcase, to name a few. A couple of Salt Lake’s expansive array of facilities and sports complexes will host the events, including the Salt Lake City Regional Athletic Complex and Mountain America Expo Center.

Specifics for each event are:

All Poly Sports Camp 2020 is being held at Lone Peak Park in Sandy July 1-2 and is expected to include 1,000 participants generating $337,000 in direct participant spending.

Jam It On Basketball is holding two events (Big Mountain Jam July 2-4 and Rocky Mountain Showcase July 9-11) at the Mountain America Expo Center, combining for 5,000 participants with a direct participant spend of $3.5 million.

In addition to these events, the National Women’s Soccer League is holding its 2020 NWSL Challenge Cup presented by P&G and Secret in Salt Lake. The 25-game tournament will kick off on June 27 at Zions Bank Stadium, with the semifinals and Final presented by Budweiser to be played at Rio Tinto Stadium on Wednesday, July 22 and Sunday, July 26, respectively.

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a vibrant, modern destination brimming with unexpected dining, lodging, nightlife and entertainment options, a destination well suited for convention and leisure travel alike. In partnership with Salt Lake County, Visit Salt Lake’s mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors while being a leader in environmental responsibility.