The Salt Lake Convention & Visitors Bureau has hired Richter7 Public Relations to generate publicity on a national and regional level.

“This is a critical public relations component to draw the attention of national media,” said Scott Beck, president and CEO of the Salt Lake Convention & Visitors Bureau. “Richter7 PR is very experienced at getting local clients in front of national pr opportunities, especially with their long list of personal media contacts in New York.”

“Working with the Salt Lake Convention & Visitors Bureau is a great opportunity to portray the refreshing appeal of Salt Lake through solid editorial opportunities,” said Tim Brown, Richter7 partner. “For years, we’ve worked to dispel myths about Utah and communicate the state’s variety of great attributes to reporters and decision-makers across the country.”

The Salt Lake Convention & Visitors Bureau is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. Having recently undergone a $58 million expansion, the Salt Palace Convention Center now boasts 679,000 square feet of exhibit and meeting space, ideal for groups of all sizes and needs. For more information on all that Salt Lake has to offer, visit

Established in 1971, Richter7, the largest, locally-owned advertising and public relations agency, is nationally recognized for creative excellence that positively affects the bottom line of its clients, and was named “Best of State” for advertising agencies for the past four years.