UtahBusiness.com -- The news just keeps getting better and better for Salt Lake. The Outdoor Retailer Summer Market 2010 experienced a 28 percent increase in pre-registered attendees and had a four percent increase in exhibit space sold, representing over 4,000 exhibitors. And the best news of all: The Salt Lake Convention & Visitors Bureau finalized the agreements for the Outdoor Retailer Winter and Summer Markets through 2014. (The previous agreement ran through Summer Market 2011.)

With an estimated $35-$40 million per year in direct visitor spending in Salt Lake and surrounding communities, the total estimated economic impact of the extended agreement could reach over $120 million.*

"On behalf our members and the state's hospitality industry as a whole, it's both exciting and rewarding to see that our destination continues to be relevant, particularly with the outdoor recreation industry and the trade show owner, Nielsen Business Media," said Scott Beck, president and CEO of the Salt Lake Convention & Visitors Bureau. "It's our community -- our citizens, our local businesses and our incredible natural infrastructure -- that make Salt Lake and the OR Show such an ideal fit. We genuinely look forward to continuing our role as host to the Outdoor Retailer Winter and Summer Markets well into the future, and enhancing each attendee's experience whenever and wherever possible."

More than 21,000 manufacturers, retailers and suppliers to the outdoor industry filled the Salt Palace Convention Center August 3-6, generating over $19.4 million in direct economic impact to Salt Lake, and the state of Utah.*

*All economic impact figures are based on research from the University of Utah's Bureau of Economic and Business Research (BEBR). According to BEBR, a Salt Lake convention delegate in 2009 spent $923 during an average three-day stay.