"The influx of new businesses in 2010 puts us on track to hit about the same number as last year," said Jason Mathis, executive director of the Downtown Alliance. "This doesn't include many corporations relocating downtown like EA Sports or Goldman Sachs, whose employees will significantly increase vibrancy on city streets. It is great to see so many entrepreneurs and professionals embrace our downtown."

Businesses recently opened in the city center include:

* Blonde Grizzly (15 East 400 South): art gallery and art-related retail shop
* Pepper's (14 West 300 South): pita sandwiches and salads
* Eborn Books (175 West 200 South, suite1003): new, used, rare books and the world's largest supplier of Mormon titles
* TRAX Express (300 South 600 West): concessions kiosk at the Central Station
* Q Clothing (213 East Broadway): clothing and accessories (moved from 900 east and 1300 south)
* DP Cheesesteaks (83 East 300 South): authentic philly cheesesteaks
* Subway (City Creek food court, 28 South State Street): sandwiches and salads
* Roxberry (City Creek food court, 28 South State Street): smoothies, juice and frozen yogurt
* Blue Lemon Restaurant (45 West South Temple): fresh, healthy and local cuisine
* Ruth's Chris Steakhouse (275 South West Temple): fine dining
* Deseret Book (20 East South Temple): flagship bookstore
* Everest Tibetan Restaurant (123 East 200 South): Tibetan food
* The Artful Cup (61 West 100): coffee shop connected to Utah Artist Hands
* Bocata (City Creek food court, 28 South State Street): sandwiches by Settebello owner Michael Brooks
* Taste of Red Iguana (City Creek food court, 28 South State Street): Mexican cuisine and the third location for this local favorite
* Smile Café (175 East 400 South): Asian and American cuisine
* Suki Hana (City Creek food court, 28 South State Street): Japanese cuisine
* Ekami Thai Curry (336 West 300 South): Thai cuisine
* Copper Onion (111 East Broadway): American cuisine
* Brent Godfrey Studio (240 East 200 South): photography studio