The Salt Lake Convention & Visitors Bureau announced the appointment of Clorinda Holland as its new Director of Convention Sales, North Eastern Satellite Office. Based in New York City, Holland will represent the CVB and promote Salt Lake as a convention and meeting destination to corporate and association planners in the region.

Holland brings a great deal of hospitality experience to the Salt Lake CVB, including sales to the corporate and association markets, as well as experience in representing both domestic and international hotel brands. Before joining the SLCVB, Holland spent four years as Director of Sales for the David Green Organization in New York.  Her career also includes experience with Carlson Hospitality/Radisson Hotels and Resorts, Minneapolis; Choice Hotels International, Silver Springs, MD; The Pointe Resorts, Phoenix; and sales positions at various individual New York City properties.

The Salt Lake Convention & Visitors Bureau is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. Having recently undergone a $58 million expansion, the Salt Palace Convention Center now boasts 679,000 square feet of exhibit and meeting space, ideal for groups of all sizes and needs. For more information on all that Salt Lake has to offer, visit