Salt Lake City (March 2021) — Following its successful “Salt Lake Bound = FREEdom Found” promotion, Visit Salt Lake (VSL) launched “Fuel the Fun,” an incentive-based travel campaign promoting overnight visitation to Salt Lake County’s South Valley area.

By booking just two or more nights at participating South Valley lodging properties, travelers can select between a $50 Sinclair gas card or a $50 VISA gift card. The Sinclair cards are valid for gas or merchandise at all Sinclair Gas Station locations while the VISA gift cards may be used nationwide for both in-store and online purchases. Both the Sinclair gas cards and VISA gift cards are physical and are distributed to guests upon check-in.

“The South Valley is a wonderful place to safely base your Salt Lake vacation, regardless of the time of year,” said Kaitlin Eskelson, president & CEO of Visit Salt Lake. “You’re at the mouth of both Big and Little Cottonwood for any alpine adventure you’re after, as well as near Rio Tinto Stadium, home to the MLS’ Real Salt Lake, not to mention endless dining and shopping, to name but a few.”

For more information on VSL’s “Fuel the Fun” campaign and the incentives travelers have to choose from by simply booking two or more nights at participating Salt Lake’s South Valley lodging properties, travelers should go here and book their next adventure in Salt Lake.

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area economy by attracting and providing support to conventions, leisure travelers and visitors with a strong commitment to sustainability and stewardship of the area’s natural environment. Through its sales and marketing programs, Visit Salt Lake’s impact on Salt Lake’s annual $4.5 billion visitor economy equates to $1,166 in tax relief for each household within Salt Lake County. For more information on all that Salt Lake has to offer, go to