Salt Lake City (June 16, 2014) – From now through July 7, the Downtown Alliance will be accepting user-submitted videos centered on the phrase “I Am Downtown” and a filmmaker’s interpretation of its definition.  A panel of industry leaders will award a grand prize of $5,000 to the winning submission. Five finalists, as well as the grand prize video, will be presented by July 11 at the State of Downtown event.

The contest will be centered on facebook where users can find rules and upload instructions for films of up to 100 seconds in length. The only additional guidelines are to be creative and unique in telling an unexpected story centered in the downtown area. The Downtown Alliance’s goal is to cultivate stories about downtown from a users perspective that may be new or untold.

“We held two previous contests, featuring the theme I am Downtown in 2012 and 2013 that showcased what downtown means to different people,” said Jason Mathis, Downtown Alliance Executive Director.  “The quality of videos and unique stories compelled us to launch a third contest.” This contest aims to find out what downtown represents to individuals and show their connection with the people and physical space of downtown.

The shorter lengths of the film is designed to level the playing field between professionals and amateurs as the focus of the films must be the emotional connections to a story and the people in it, rather than elaborate special effects. Independent filmmakers, due to budget or equipment limitations, are forced to focus on a story and the people in it to move an audience.

Full details and submission guideline’s can be found at

The two previous grand-prize winning videos can be found at

Raw video files of above videos for B-Roll purposes:

The Downtown Alliance is dedicated to building a dynamic and divers community that is the regional center for culture, commerce and entertainment. For more information, visit


Nick Como
Communication Director|Downtown Alliance
O 801-333-1105 | C 385-225-7101
175 E. University Blvd. (400 S.) Ste. 600, SLC, UT 84111
f: downtownslc | t: @downtownslc | w: