Salt Lake News & Updates



Oct 13
Angel Olsen
Many of the superlatives describing Angel Olsen refer to how se...
Oct 14
Dale Watson and His Lone Stars
Dale Watson is a honky tonk hero and country music maverick, a ...
Oct 15
Slash Featuring Myles Kennedy and The Conspirators
Better known by his stage name Slash, is a British-Am...
Oct 16
Salt Lake Gallery Stroll
Galleries across Salt Lake are open for the public to meet arti...
Oct 17
5th Annual Ginormous Pumpkin Regatta
The 5th Annual Regatta is part of a series of events centered a...
Oct 17
Spooktacular Family Carnival
The Leonardo has been haunted! In conjunction with our current ...
Oct 16 - Oct 17
Warren Miller: Chasing Shadows
This fall, Warren Miller Entertainment introduces its 66th snow...
Oct 18
Mnozil Brass
Seamlessly blending technical virtuosity and comedic brilliance...
Oct 19
From the New World
Christian Voss, Guest Conductor (from Riesa Germany, Siste...
Oct 20
Great Salt Lake Audubon Birds 'n Bites
Jeanne LeBer will present a program on the upcoming Audubon Chr...
Oct 20
Taylor Davis
Taylor Davis is a classically trained American violinist, arran...
Oct 21
Speed Date an Expert: Creatures of Flight!
Join us for “Speed Dating” museum-style and hear astonishing st...
Oct 22
SLUG Localized: 90s Television, Bat Manors, The Artifi
SLUG Magazine is proud to bring you "Localized," an all-local s...
Oct 22
SLUG Localized: 90s Television, Bat Manors, The Artifi
SLUG Magazine is proud to bring you "Localized," an all-local s...
Oct 22
MisterWives @ The Complex
S&S Presents The Scrapbook Tour Featuring MISTERWIVES WATER...
Oct 23
Dining in the Dark
Mark your calendars for an out-of-the-box experience as you din...
Oct 23 - Oct 24
Dia de los Muertos
Join us for the Latin American holiday Dia de los Muertos at Th...
Oct 24
Strut Your Mutt 5K/Walk
Add some excitement to your usual weekend plans with your dog, ...
Oct 23 - Oct 24
Mrkl Conducts Carmina Burana
Experience the colossal sounds of Orff’s Carmina Burana live! T...
Oct 24
Boo at the Zoo
Every October, the Zoo puts out a casting call for all princess...
Oct 25
Shakey Graves
Shakey Graves is an Americana musician from Austin, Texas, Unit...
View All Events

Welcome to BrewTAH

Published: 11/19/2012

by Sean Zimmerman-Wall, Powder Magazine

Alta makes beer for Utah skiers

Once upon a time in Little Cottonwood Canyon, a group of skiers decided to build a resort. Through unique vision, hard work and ingenuity, the Alta Ski Area rose from the remnants of an old mining town. The 2012-2013 ski season is Alta’s 75th and the management has come up with the best way to commemorate the occasion: Beer.

Elsewhere in extra dry Utah, Greg Schirf realized the need for locally produce libations to serve thirsty skiers after a day on the slopes. He opened the state’s first brewpub, Wasatch, in Park City at the top of historic Main Street. Last summer he joined forces with Alta to make an anniversary brew.

“We are very excited to be introducing this beer. They are a company that has a lot of our core values. They have been around for a while and this is about getting their loyal customers and our loyal customer on the same page,” said Connie Marshall, Alta’s long time director of marketing and public relations. Both companies pooled resources and worked to develop the taste profile over several months of testing. “Our design teams choose certain aspects from our other beers that we liked. We also used a hop blend that we had never used before from the Pacific Northwest called Falconer’s Flight,” says Brewmaster and managing partner at The Utah Brewers Cooperative, Dan Burick. “This is new to the Alta folks and it is cool to see people who aren’t necessarily in the beer business enjoy their own beer.”

The brewers describe the beer as a deep caramel colored pale ale with a piney floral aroma and citrus-y undertones. It is best enjoyed after a full day of skiing bell to bell and pairs well with nachos.

The colorful six packs feature local shredder Jen Berg enjoying a turn at Alta, no doubt heading to the Goldminer’s for a beer of her own. It will be available at storefronts around the Wasatch throughout the season. Snowboarders can drink it, too.