Salt Lake News & Updates

Spotlight
 
advertisement
 
advertisement

 

Dec 6
Utah Jazz vs. Phoenix Suns
The Utah Jazz host the Phoenix Suns for this NBA basketball gam...
Dec 9
University of Utah Gymnastics Red Rocks Preview
University of Utah Gymnastics has an intra-squad meet to previe...
Dec 10
Women's Basketball: University of Utah vs. BYU
University of Utah Women's Basketball takes on BYU for our Crim...
Dec 10
Utah Jazz vs. Sacramento Kings
The Utah Jazz host the Sacramento Kings for this NBA basketball...
Dec 9 - Dec 10
Utah Grizzlies vs. Rapid City Rush
Watch the Utah Grizzlies take on the Rapid City Rush on home ic...
Dec 10
An Evening with Adam Savage
Adam Savage, perhaps best known as the co-creator and host of t...
Dec 8 - Dec 10
2016 Mormon Tabernacle Choir Christmas Concert with Ro
One of the world’s leading tenors and most beloved entertainers...
Dec 13 - Dec 14
Westminster Jazz Ensemble Fall Concert
Led by Jazz director, David Halliday, this ensemble includes sa...
Dec 15
Jerry Joseph and The Jackmormons
In 2014, Jerry Joseph headed to Afghanistan to volunteer as a t...
Dec 9 - Dec 23
Candlelight Christmas
It's hard to describe the magic of Candlelight Christmas. We'd ...
Dec 2 - Dec 26
The Nutcracker
No holiday season is complete without the festive cheer of The ...
View All Events

Visit Salt Lake says Tourism on the Rebound

Published: 03/26/2013

(Heather Stewart, Utah Business) --Tourism seems to be on an upswing in Salt Lake County, according to Visit Salt Lake's 2012 annual report. The county logged a 9 percent increase in transient room revenue-a key indicator that tourism spending is ticking up.

"Transient room revenue is sort of the canary in the coal mine for the industry," said Scott Beck, CEO of Visit Salt Lake. He also noted that rental car revenue was up about 5 percent last year, while restaurant revenue rose by more than 4 percent.

Conventions did very well in 2012 as well, with higher-than-expected attendance and several new shows entering the Salt Lake market. Educational Training Services (ETS), an organization that creates and grades a variety of tests, brought 2,000 college professors to Salt Lake to grade Advanced Placement (AP) tests. Beck said that 2012 was the first year of a five-year contract with ETS.

The Outdoor Retailer Summer and Winter Shows brought a combined 48,000 visitors to Salt Lake-and the big news is that Outdoor Retailer committed to keep holding the shows in Utah through 2016.

The leisure transient market did well last year, said Beck, with the 2011-2012 ski season closing on a surprisingly positive note. The opening of City Creek in March 2012 had a lasting impact on tourism through the spring and summer months. "City Creek repositioned Salt Lake in terms of shopping," he said. The shopping destination attracted weekend travelers, who then took advantage of Salt Lake's cultural and recreational offerings as well.

Beck is optimistic about 2013 and said Visit Salt Lake projects 7 percent growth in tourism for this year. Several new conventions will be coming to Salt Lake this year, including the International Society for Magnetic Resonance in Medicine, which will bring 6,000 people in April, and the American Trucking Association, which expects about 2,000 visitors in August.

At Visit Salt Lake's annual meeting on March 21, the organization presented Chris Peterson, VSL director of convention sales, with the Dianne Nelson Binger Sales Leadership Award. Peterson's efforts helped land six groups that will bring nearly 19,000 attendees, who are expected to spend an estimated $17 million in the city.

Some of the larger conventions booked by Peterson include the American Society of Agronomy, Society of Environmental Toxicology and Chemistry, and the IEEE Super Computing Conference.

 

0