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Visit Salt Lake Connect Pass Adds ‘The Leonardo’ To Its Lineup

Published: 05/24/2011
SALT LAKE CITY (May 2011) - The Visit Salt Lake Connect Pass, offering locals and visitors a streamlined and cost-saving way to enjoy Salt Lake's top attractions, just got better. New this year is the addition of The Leonardo in downtown Salt Lake. Due to open July 2011, The Leonardo's mission is to inspire creativity and innovation in young people and adults with the multidisciplinary blend of science, technology and art. Add to that the much-anticipated opening of the new Natural History Museum of Utah near Red Butte Garden, and it's an easy choice for visitors or locals who have family or friends in town or simply want something exciting to do with the kids.

 Connect Pass

The Visit Salt Lake Connect Pass lets locals and visitors take advantage of the city's proximity to both urban and mountain adventures. And, it's an incredible value. The Visit Salt Lake Connect Pass is sold online at www.VisitSaltLake.com, in the Visitor's Center at the Salt Palace Convention Center and at participating hotels.

Participating attractions include: The Leonardo (new in 2011), Discovery Gateway, Red Butte Garden, Snowbird Ski and Summer Resort (scenic foot passenger tram ride), Thanksgiving Point Gardens and the Museum of Ancient Life, Natural History Museum of Utah (opening November 2011), Utah Olympic Park, Utah's Hogle Zoo, lunch at the Lion House Pantry Restaurant, Clark Planetarium, Tracy Aviary, This is the Place Heritage Park, and the Utah Museum of Fine Arts, due to reopen in its beautiful new building in the foothills this fall.

Available as a 1-day, 2-day, 3-day or 365-day pass, the Visit Salt Lake Connect Pass is activated the first time it is used and remains active for the number of consecutive days purchased. Pass holders may visit as many attractions as they like while their pass is active, but each person must have a pass and they are limited to only one (1) visit at each participating attraction.

Visit Salt Lake encourages travel from neighboring states and communities surrounding the Salt Lake metropolitan area by highlighting the vast array of entertaining area attractions Salt Lake has to offer. These fun and easy-to-use entertainment packages were developed based on national trends indicating travelers want to stay close to home with safe, value-driven packages. Visit Salt Lake is targeting drive markets and Salt Lake-based audiences for summer adventure travel.

"You don't have to leave the Wasatch Front to have a truly amazing vacation, and one that offers a great deal of value," said Scott Beck, president and CEO of Visit Salt Lake. "Salt Lake offers the sophisticated amenities of a major metropolitan destination combined with the alpine ambiance of a mountain resort."

Beck continued: "Salt Lake combines urban attractions with a beautiful mountain setting, making it unique among American cities. Travelers to Salt Lake can enjoy a world-class museum or visit our urban zoo, and be hiking in an alpine meadow 40 minutes later. Mountain bikers can hit the trail in the morning, revive at stunning botanical gardens in the afternoon and spend the night in a luxurious Salt Lake hotel. Very few destinations offer so much to do in so close to the natural environment."

How it works:

The streamlined Visit Salt Lake Connect pass allows visitors and locals to experience 13 of Salt Lake's top attractions for one low price. Available as a 1-day, 2-day, 3-day or 365-day pass, the Visit Salt Lake Connect Pass is activated the first time it's used and remains active for the number of consecutive days purchased. The 365-day pass remains active for an entire year; however, any Connect Pass not used/activated within the calendar year it was purchased will expire. Pass holders may visit as many attractions as they like while their pass is active, but they are limited to only one (1) visit to each participating attraction. Each person must have a pass and may visit any of the participating attractions one time each upon pass activation.

Families may choose to stay downtown and take in a show at the Clark Planetarium, go hands-on at The Leonardo and then enjoy lunch at the historic Lion House Pantry. They could visit Snowbird Ski and Summer Resort for a scenic tram ride and spend an afternoon at Utah's Hogle Zoo. With 13 attractions in all, the options are endless.

Visit Salt Lake Connect Pass Pricing
Days Adult Senior (65+) Child (12 and under)
1 $24.00 $22.00 $20.00
2 $36.00 $33.00 $30.00
3 $48.00 $44.00 $40.00
365 $69.00 $64.00 $59.00

Participating Connect Pass Attractions
The Leonardo (new for 2011)
Discovery Gateway
Red Butte Garden
Snowbird Ski and Summer Resort (Scenic foot passenger tram ride)
Thanksgiving Point Gardens and the Museum of Ancient Life
Utah Museum of Fine Arts
Utah Olympic Park
Utah's Hogle Zoo
Lion House Pantry Restaurant
Clark Planetarium
Tracy Aviary
This is the Place Heritage Park
Natural History Museum of Utah (reopening fall 2011 in their new building)

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. Visit Salt Lake's mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors while being a leader in environmental responsibility. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown.

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