SALT LAKE CITY (Aug. 1, 2014) – Visit Salt Lake’s Scott Beck began his term of service as board chair of the Destination Marketing Association International (DMAI) 2014-15 board of directors at the global trade association’s 100th anniversary meeting held in Las Vegas last week.
With a full century of experience serving domestic and international destination marketing organizations (DMOs) – including more than 600 DMOs in 16 countries – DMAI is one of the most successful and respected trade associations worldwide.
“Serving as chair of DMAI provides me an opportunity to give back to an industry and the people within it who have given me so much,” said Beck, president and CEO of Visit Salt Lake. “Yes, it means more meetings, but it also means more chances to learn from these incredible professionals.
“Being chair at this time is particularly special, as DMO's are more relevant than ever. Our centennial this year proves that, but we must look for opportunities to enhance that relevance and provide additional value for our destinations.”
Beck has been a member of DMAI since 2005, the same year he was selected to lead Visit Salt Lake (VSL). During his tenure with VSL, Beck has been named CEO of the Year by Utah Business Magazine, successfully renegotiated and secured the annual Outdoor Retailer summer and winter tradeshows, and led the rebranding of the Salt Lake Convention & Visitors Bureau into today’s more relevant Visit Salt Lake, years before it became the norm among DMOs.
Following Detroit’s lead to promote its city as a convention destination in 1895, the International Association of Convention Bureaus (IACB) formed in the early 1900s. IACB added “Visitors” to its moniker in the 1970s, becoming IACVB, and in 2005, to reflect the global nature of its members’ role in their local community, the organization became DMAI.
“I believe the sustained success of DMAI is a tribute to the remarkable leadership and unique level of collaboration within our industry,” said Michael Gehrisch, president and CEO of DMAI. “DMAI is an association driven by its volunteer leadership, and we pride ourselves on creating an environment and community where you have much to gain and much to contribute. As we look toward what the future holds for our industry, we are privileged to have such strong leadership guiding the way. There has never been a more exciting time for DMOs and the DMAI community.”
Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area economy by attracting and providing support to conventions, leisure travelers and visitors with a strong commitment to sustainability and stewardship of the area’s natural environment. Salt Lake is a unique fusion of metropolitan and mountain; the towering Wasatch Mountains that embrace the Salt Lake Valley offer a dramatic backdrop to the vibrancy and activities of the urban environment.