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Ski Salt Lake Super Pass Celebrates a Decade of Discount

Published: 10/07/2007

Ski Salt Lake Super Pass Celebrates a Decade of Discount
 - 10-Year Anniversary of Super Pass Shows Remarkable Results -

Salt Lake City (September 2007) While many things have changed since the inception of the Ski Salt Lake Super Pass 10 years ago, four words have stayed the same: FOUR RESORTS, ONE PASS. Still the most convenient and affordable way to ski Alta, Snowbird, Brighton and Solitude, the Super Pass has earned its spot as one of the most revolutionary winter resort passes to date.
    "It just made sense," says Eric Thompson, Director of Marketing for Ski Salt Lake. "We have four world-class resorts literally within minutes of each other. Why not create a pass that gives the user exactly what they want--the freedom to choose?"
    While it sounds simple enough, such collaboration between four distinctly different and separately owned resorts is much easier said than done. Perhaps it's this corporate "gathering of minds" that makes the Super Pass so unique in this day and age. There are other locations that harbor several resorts situated similarly to the Cottonwood Canyons. However, few have ever attempted, let alone succeeded, to work together in offering the winter visitor such a flexible and comprehensive product.
    The Super Pass allows users to load up to six days of powder-packed skiing and snowboarding on a plastic card similar to a credit card. Users conveniently show the pass at the ticket window of any of the four Cottonwood Canyon resorts and are given a day pass for that particular resort. In celebration of the 10-year anniversary of the Super Pass, Ski Salt Lake is adding yet more convenience by launching a children's version of the Super Pass, making the lift ticket program one of the most family-friendly programs in the industry. Add to that the fact that each Super Pass includes complementary transportation to/from Salt LakeÕs four resorts on UTA city buses, ski buses and TRAX light-rail, and Salt Lake makes for the ideal ski destination for individuals, families and groups of all sizes and interests.
    If numbers have anything to say about it, the Super Pass has gained a solid following among winter visitors everywhere. Last year, Ski Salt Lake sold 68,978 Super Passes, a far cry and nearly 700 percent increase from the 10,000 sold in its first year.
    What's next for the Ski Salt Lake Super Pass? "We plan to have a direct-to-lift product available within the next several years, giving users the ultimate tool in accessing that famous Utah powder as quickly and conveniently as possible," says Thompson.
Ski Salt Lake promotes Salt Lake and the Cottonwood Canyon resorts as the ideal winter vacation destination unmatched in accessibility, variety and snow quality. Located just 40 minutes from the Salt Lake City International Airport, the resorts average 500 inches of snow each year and collectively offer more than 7,500 skiable acres.
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