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Salt Lake Best Western rebrands as Magnuson Hotel Salt Lake- Midvale

Published: 03/13/2012

Salt Lake-Midvale, UT- Magnuson Hotels, the world's largest independent hotel group, has announced the complete rebranding of a Salt Lake City, UT Best Western as the Magnuson Hotel Salt Lake- Midvale. This 91-room Best Western of 23 years sought to elevate its local, regional and national market exposure with the Magnuson Hotels brand designation.

"Decreased travelers throughout the state due in this economy as well as challenges with unrealistic expectations from Best Western led us to seek out Magnuson Hotels," say owners Pam & Gaylen Nate. "The customer seemed to get lost in all the corporate hype and it was becoming increasingly more difficult to show our guests who we were as a team and as their hosts. Magnuson Hotels, on the other hand allows us to express our personality as a hotel more thoroughly than before."

"We chose Magnuson Hotels because they offered us a reservation system and a brand with them while simultaneously allowing us to keep our individuality as an independently owned hotel," added the Nates.

"By branding with Magnuson Hotels, we have more individuality in the operation of our hotel. We have more autonomy to run our hotel based on decades of experience, rather than statistics," stated Pam. "Magnuson also has a more personal, one-on-one communication within the corporate structure that allows us as a hotel to work more efficiently with Magnuson Hotels in order to provide the best hospitality service for our guests," added Gaylen.

Corporate, educational, government and leisure travelers will enjoy the Magnuson Hotel Salt Lake-Midvale which is close to four world-class ski resorts all within 20 minutes of the hotel; Brighton, Solitude, Alta, and Snowbird. Other regional attractions include the Clark Planetarium, Temple Square, Wheeler Farm, Gardner Village, Lagoon, Kennecott copper mines- the largest open-pit mine and University of Utah.

The Magnuson Hotel Salt Lake-Midvale is a smoke free property and offers guests free parking, complimentary wireless internet access, meeting facilities, business center, fitness facility, seasonal outdoor pool, ski storage and laundry services as well as a complimentary extended continental breakfast featuring Belgium Waffles. "We offer friendly, helpful service and a great value for the money!" They also offer discount tickets to area attractions to make your stay easy and less stressful.

"We are proud to announce our affiliation with the Magnuson Hotel Salt Lake-Midvale and look forward to helping this destination property by driving more reservations to his hotel. The Magnuson Hotel Salt Lake-Midvale is a welcome addition to our group of over 2,000 independently owned and operated hotels," stated Tom Magnuson, CEO.

As a Magnuson Hotels affiliate, the Magnuson Hotel Salt Lake-Midvale will receive complete brand representation across North America and the UK. The Magnuson Hotel Salt Lake-Midvale is backed by the quality standards of the world's largest independent hotel group.

For more information, contact:
Magnuson Hotel Salt Lake-Midvale