About Salt Lake

About the Visit Salt Lake Logo

Visit Salt Lake's logo mark is representative of what makes Salt Lake a unique destination. It shows our skyline set against the 11,000-foot peaks of the Wasatch Mountains, and is reminiscent of a forest service sign, stirring feelings of nostalgia, of the outdoors and of fun, the embodiment of the metropolitan-alpine setting of Salt Lake.

Our tagline, "Different by Nature," embraces Salt Lake's distinctive qualities: the city, its people, the setting. We're not like everyplace else—we're different—which is exactly why people love to Visit Salt Lake.